
[client]
[Month YYYY]
Your SEO Score Is…
%
[An SEO score under 50% is below average and generally well behind those leading the market online.
As a result your website will receive only a small number of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.]
[An SEO score between 34% and 67% is an average score. Generally means you are currently performing reasonably well, but there is plenty of room for improvement.]
Your Business, Needs and Goals
Website address:
- [website]
Aims / pains:
- [Save time]
- [Stop wasting time guessing and testing SEO]
- [Stop wasting time on low-quality SEO]
- [Have a retained resource maintaining the website’s SEO]
- [Do not have the know-how]
- [Utilise a winning strategy]
- [Quicker results]
- [Regain lost ranks / traffic]
- [Retain ranks / traffic during site redesign / migration]
- [Consistent flow of leads]
- [Gain hotter leads]
- [Make use of new website]
- [Launch new [service/product]]
- [reach #1 position for xxx]
- [Become market leaders in XXXX]
- [The competition is investing in SEO, so they are leaving us behind]
- [Increase brand visibility / recognition]
- [Double revenue to xxx]
- [Gain xx enquiries per month]
- [Help move the business up to the next level]
Marketing objectives
- [Increase website enquiries]
- [Increase website sales]
- [Increase website bookings]
- [Increase marketing list]
Offering
- [xxx]
- [xxx]
Target Audience/s
- [xxx]
- [xxx]
Competition
- [Highly competitive]
- [Medium to high competition]
Target Location/s
- [Town]
- [County]
- [Region]
- [England]
- [UK]
- [International]
SEO Score Summary
This report was manually produced by one of our SEO experts, an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.
Domain:
[website]
Domain Age:
[X Years]
Target Location/s:
[UK]
Target Search Engine/s:
[Google.co.uk]
- Google Reach 0%
- Onsite SEO 0%
- Offsite SEO 0%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects searching for your offering online.
This data is based on your market-specific keywords and your website’s performance in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 0%
The following keywords / phrases are specific to your business offering; if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Keywords Researched
Your top target keywords and current Google ranks
Keyword | Location | [UK] Searches /month | Organic Rank | Feature/Map Rank |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
[enter keyword] | [Location] | [xxx] | [rank / Not in top 100] | [rank / Not in top 100] |
Keyword Difficulty Avg.
[Low / Medium / High]
- Traffic Share Score 0%
The following results show which websites gain the most traffic from people searching for your target keywords on Google.
Your Traffic Share = [0%]
SEO Competitors
Many may not be direct business competitors; they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.
Traffic Share | |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
[enter website] | [X]% |
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is about getting your website perfect in the eyes of Google.
It’s not just about content and including keywords in your copy and metadata; onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, and the list continues. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Content SEO Ranking Factors
Fully optimised target Keyword Landing Pages
Fully Optimised Target Keyword Landing Pages
Sufficient topically relevant supporting content
Sufficient topically relevant supporting content
No Duplication/Plagiarism
No Duplication/Plagiarism
Optimised Internal Linking
Optimised Internal Linking
Technical SEO Ranking Factors
Non Google Friendly URLs
Non Google Friendly URLs
Links to Missing Pages (404s)
Links to Missing Pages (404s)
Links to Redirected Pages (301s)
Links to Redirected Pages (301s)
Missing Canonical Tags
Missing Canonical Tags
Missing Meta Title Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Noindex Tags Needed
Missing Alt Tag Text
Missing Alt Tag Text
Hreflang Errors
Hreflang Errors
WWW Canonicalisation
WWW Canonicalisation
XML Sitemap
XML Sitemap
Robots.txt In Use
Robots.txt In Use
User Experience & Conversion Optimisation
Homepage Loads Under 5s
Homepage Loads Under 5s
Mobile Responsive
Mobile Responsive
HTTPS Secure
HTTPS Secure
Telephone Number On All Key Pages
Telephone Number On All Key Pages
Contact Forms on Key Pages
Contact Forms on Key Pages
Email Address on Key Pages
Email Address on Key Pages
Live Chat on Key Pages
Live Chat on Key Pages
Lead Capture / Magnets Where Needed
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors; however, the most important by far are backlinks.
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high-value backlinks from many different websites will usually rank higher than an otherwise similar website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most crucial ranking factors. Google only ignores links from irrelevant, low-quality pages and websites that bring no value to internet users.
%
Your Backlink Profile
Domain | Domain Rating | Referring Domains | Backlinks | |
[domain] | [xx]% | [xx] | [xx] |
Competitor Backlink Comparison
Domain | Domain Rating | Referring Domains | Backlinks |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
[domain] | [xx]% | [xx] | [xx] |
Note: These are the top 10 and you are [not in the top 100 / positioned No.x]
Your Target Backlink Profile
Domain | Domain Rating | Referring Domains | Backlinks | |
[domain] | [xx]% | [xx] | [xx] |


So, what can we do to help turn things around?
Our formula for success can be broken down into 5 key areas:
- We gain a high-level insight into your business / target market and then leverage it to maximise ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high-quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success, SEO requires consistently improving the ranking factors that matter most to Google and search engines.Â
- We provide a 100% done-for-you service; this is vital because it allows us to guarantee results knowing, nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it must be treated that way.
There are well over 250 SEO ranking factors, and we work with them all, but we’ll prioritise those that will provide your site with the most significant rank improvements; here’s a short starting list.
Strategy
This website is not taking advantage of the vast opportunities that Organic traffic provides.
It’s impossible to get SEO right by following a handful of SEO basics. It will require a bespoke strategic approach that covers all 250+ SEO ranking factors to fully maximise this opportunity.
- [xxx]
- [xxxx]
- [xxxx]
[New Website SEO
New websites require a significant amount of SEO planning, configurations and optimisations, including:
- Content planning
- Site structuring
- Page SEO briefs and optimisations
- Technical configurations
For most new website projects, our team will need to work alongside the website designer/developer from the beginning and throughout the process.
[Foundational/Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements, and they must all work towards improving the signals and trust of your website.
[Website/Domain Migration
When a significant change happens to a website, such as a domain change or redesign, all SEO elements must be reviewed and managed
BEFORE they go live, failing this can lead to substantial organic traffic losses.
[Speed optimisation
Speed optimisation is crucial for SEO. Google’s aim is to direct searches to websites that provide better user experiences.
[Metadata optimisation
Metadata is essential to our SEO success because it’s used by Google to decide which pages to show on its results pages and searches use it to choose which pages they click through to.
[Keyword Cannibalisation
Google is currently struggling to know which of your website’s pages to display in its results pages. We see this a lot, and it is essential it is tackled.]
[Canonicalisation
Multiple versions of the same content is being indexed by Google, this dilutes our position so we must fix this by implementing a canonicalisation strategy.]
[SEO landing page production / optimisation
Google aims to place only the best content at the top of its results pages. We must produce perfectly formed pages for the keywords we want to rank for.]
[Geo location SEO pages
Google needs pages perfect for the keywords we want to rank for. For location keywords, we will need to produce and optimise Geo Location-specific pages.]
[Restructure URLs
URLs are an essential part of the signals we use to tell Google what are content is about. URLs must be accessible to ready, precise, and explain page content and site structure / hierarchy.]
[Low-quality backlink cleanup
- We will review all current backlinks and disavow any that are working against us.
- Backlink anchor text ratios must be varied and represent natural patterns.]
[Internal linking cleanup / restructuring
By utilising a silo internal linking structure, the site will start benefiting from the high-quality blog content.]
[Fix key content gaps
Your website is missing critical pieces of content. We will build trust with Google and your target market by filling these gaps.
[Experience, Expertise, Authoritativeness, and Trustworthiness
More than high-quality content and online authority are needed for Google to choose your pages to rank. You’ll also need to prove that your website and, most notably, its authors have the appropriate experience and expertise.
[Google Sandbox and EEAT
New sites (new to Google’s index) start off sandboxed. Being Sandboxed means that Google does not yet trust the site, and will not be willing to send any significant traffic to it.
- Onsite factors and EEAT
- Social profiles
- Social Signals
- Business Citations
- Press Releases and foundational backlinks.
[International SEO
We will optimise your site and content so that Google knows which content to serve in particular locations / languages.
- [hreflang tag issues]
[SEO supporting content / blogs
We’ll utilise high-quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
[Citation cleanup / building
We need to audit and fix errors with your current internet citations and also build new foundational and niche-specific citations.
[Review Management
Gaining a consistent flow of high-quality reviews will be an essential part of winning the SEO race for your business.
[SERP Features
SERP features are any result on Google that’s not a traditional organic result. The most common SERP Features are:
- [Knowledge cards
- [Knowledge panels
- [Image pack
- [Top stories
- [Related questions
- [Featured snippets
- [Shopping results
- [Tweets box
- [Site links
- [Thumbnail
- [Video
[Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
[Authority / backlink building
- High-quality ‘white hat’ backlink building will be essential; our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts, and niche edits as these are by far the most powerful; we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages]
Timeline
Based on a 12-month program, the following is how we’d expect the task flow to look like. This is only an example; the actual process will need to be fluid and won’t match this exactly.
Month 1
- Goals / strategy planning
- Keyword research / strategy and ranks
- Keyword Mapping
- Backlink Analysis / Strategy
Month 2
-
Fix Website/Domain Migration
-
International SEO
-
Authority / backlink building
Month 3
- Fix Website/Domain Migration
- Data/goal tracking
- Indexation
- International SEO
- Authority / backlink building
- Site content planning
Month 4
- Foundational/Technical SEO
- SEO landing page production / optimisation
- Authority / backlink building
Month 5
-
Foundational/Technical SEO
-
SEO landing page production / optimisation
-
Authority / backlink building
Month 6
-
SEO landing page production / optimisation
-
Authority / backlink building
Month 7
-
SEO landing page production / optimisation
-
Experience, Expertise, Authoritativeness, and Trustworthiness
-
Fix key content gaps
-
Authority / backlink building
Month 8
-
Experience, Expertise, Authoritativeness, and Trustworthiness
-
Fix key content gaps
-
Authority / backlink building
Month 9
- Fix key content gaps
- Authority / backlink building
Month 10
- Fix key content gaps
- Authority / backlink building
Month 11
-
Fix key content gaps
-
Authority / backlink building
Month 12
- Fix key content gaps
- Authority / backlink building
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
Monthly Investment | Monthly Hours | Initial Goal | Estimated Time to Reach Goal |
£[x]+ VAT /month |
[xx] hrs /month |
[Local Map Ranks – [1-3/1-5/1-10] ranks] |
[xx – xx] months |
£[x]+ VAT /month |
[xx] hrs /month |
[Local Map Ranks – [1-3/1-5/1-10] ranks] |
[xx – xx] months |
£[x]+ VAT /month |
[xx] hrs /month |
[Local Map Ranks – [1-3/1-5/1-10] ranks] |
[xx – xx] months |
£[x]+ VAT /month |
[xx] hrs /month |
[Local Map Ranks – [1-3/1-5/1-10] ranks] |
[xx – xx] months |
£[x]+ VAT /month |
[xx] hrs /month |
[Local Map Ranks – [1-3/1-5/1-10] ranks] |
[xx – xx] months |
Lead Time: [1 week]
Pricing Guide
Competition
Level 1- 20 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Single Offering Campaigns
- Low Competition Markets
Competition
Level 2- 40 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Single/Multiple Offering Campaigns
- Medium Competition Markets
Competition
Level 3- 60 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Single/Multiple Offering Campaigns
- High Competition Markets
Competition
Level 4- 80 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Multiple Offering Campaigns
- High Competition Markets
Average results we achieve in Less Than 5 Months
%
Increase in Enquiries / Sales
Google Ranking Increase
%
Improvement in Organic Traffic
%
Increase in Conversion Rate
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)

Overview
MEVA are a global manufacturer of sustainable, efficient and more safe concrete formwork products. Although MEVA was recognised as a worldwide leader in their market, their search exposure on Google was low.
Approach
Before our start, the client had moved from having separate websites for each major territory to having a single global website. During the process, they had lost a significant amount of valuable organic presence, which needed building back up.
Over time our team worked on all SEO factors; however, our initial focus was on fixing past domain migration issues, producing targeted landing pages, and improving topical relevance and domain authority.
Results
400%
Increase in keywords ranked 1-5.
2369
Rank position improvements.
1st
Market share on Google has grown hugely and is now 1st
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.

Overview
Over the course of two years, we’ve been working with Eglo, a prominent lighting manufacturer. We’ve enhanced their digital footprint, resulting in increased enquiries and acquisitions. Our approach was centred around manufacturer related keywords, which has solidified Eglo’s authority and streamlined their acquisition costs.
Approach
Our strategy was guided by strategic keyword targeting. We meticulously fine-tuned on-page content, metadata, and backlinks to secure prominent positions. Simultaneously, we honed our campaigns, landing pages, and targeting techniques, reducing costs while significantly boosting conversion rates.
Results
Eglo’s industry authority has grown significantly as we have dominated six crucial keywords. This positioned them as a frontrunner in their sector. By emerging as a leader in these searches, Eglo’s market presence was further strengthened. Additionally, the substantial growth in organic traffic served as a tangible validation of Eglo’s industry leadership and growing digital influence.

Overview
xxx
Approach
xxx
xxx
Results
xxx%
Increase in keywords ranked 1-5.
xxx
Rank position improvements.
xst
Market share on Google has grown hugely and is now 1st

Overview
xxx
Approach
xxx
xxx
Results
xxx%
Increase in keywords ranked 1-5.
xxx
Rank position improvements.
xst
Market share on Google has grown hugely and is now 1st

Overview
xxx
Approach
xxx
xxx
Results
xxx%
Increase in keywords ranked 1-5.
xxx
Rank position improvements.
xst
Market share on Google has grown hugely and is now 1st
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- Client portal

Chris
Strategy

Alex
Account Management

Laura
Account Management

Mae
Account Management

Gem
Finance

Janice
Operations

Clare
Google Ads

Anthony
Google Ads

Benjie
Content

Dhang
Content

Juphet
SEO

Maria
SEO

Mark
SEO

Dave
SEO

Wendy
Outreach

Carlo
Outreach
Expertise
As Google and Bing partners, we are proven and qualified Google Experts; each year, we re-qualify by keeping up to date with the latest advanced techniques, and then we sit Google exams to retain our expert partner status.


Award Winning Agency
Our team work tirelessly for our clients and are proud of the results we achieve and the recognition gained from organisations such as the following.


Our No-risk Rank Promise
We take SEO seriously; that’s why we are confident that our techniques will work!  We promise that you will have higher Google rankings or organic traffic within the first 30 days, or we will work until you do, for free!
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Campaign kick-off.