21 Apr, 2023

Journey to Mainstream: How Bitcoin Adoption Became a Game-Changing Marketing Strategy

Journey to Mainstream How Bitcoin Adoption Became a Game-Changing Marketing Strategy

As we all know, Bitcoin has taken the world by storm, and it’s not just a passing trend. In fact, it’s becoming more mainstream by the day. If you’re a business, you need to take notice if you want to stay ahead of the game.

Bitcoin is more than just a digital currency. It’s a game changer for businesses of all shapes and sizes. With Bitcoin adoption, you can tap into a growing audience of tech-savvy consumers and attract new customers to your brand. 

Look at El Salvador – the smallest country in Central America but a trailblazer in the crypto community after adopting Bitcoin as a legal tender. They’ve seen incredible growth in their tourism industry and have created new business opportunities as a result.

This blog will explore the benefits of accepting Bitcoin, from attracting new customers to saving money on transaction fees. There are also some tips on how you can get started with Bitcoin and integrate it into your existing business model.  

Accepting Bitcoin as a marketing strategy

First of all, accepting Bitcoin is a surefire way to attract attention from the tech-savvy crowd. You know, those folks who are always on the cutting edge of innovation are always the first to try out new things.

By accepting Bitcoin, you’re telling these trendsetters that you’re not afraid to embrace new technology and that you’re ready to take your business to the next level. And let’s be real, who doesn’t want to be seen as an innovative, tech-forward business?

The Bitcoin community is also known for its passionate support of businesses that accept Bitcoin. These enthusiasts will go to great lengths to show their support for Bitcoin-friendly companies, often travelling out of their way to patronise these businesses. They have been known to buy products and services they don’t even need just to support a fellow Bitcoiner. This level of loyalty and dedication is unmatched in the business world, and it speaks volumes about the power of the Bitcoin community. 

If you’re a business looking to tap into this passionate customer base, accepting Bitcoin could be the key to unlocking their support and loyalty. Not only will you attract new customers, but you’ll also gain the support of a devoted community that loves to show its support for Bitcoin-friendly businesses.

It’s not only your brand image that can reap the rewards from accepting Bitcoin. You can also save money on transaction fees. Traditional payment methods, such as credit cards, can come with hefty fees, but Bitcoin transactions are much cheaper. That means more money in your pocket, and who doesn’t love that?

Starbucks Accepts Bitcoin case study

Starbucks made a major move in the world of cryptocurrency in 2020 by accepting Bitcoin as a form of payment. It’s a huge step towards the mainstream adoption of Bitcoin and a game-changer for the coffee chain. But that’s not all – Starbucks has even developed its own blockchain-based supply chain tracking system.

By accepting Bitcoin, Starbucks hoped to

  1. Increase its sales and revenue by attracting a new wave of customers and gaining a reputation boost

Decrease costs through savings on transaction fees to ultimately boost its bottom line

Transaction fees

That’s not all. Word of mouth about their Bitcoin-friendly policy started to spread, and soon enough, they were featured in both local and national news outlets. The publicity was a game-changer for their business, and they were able to attract even more customers who were excited about their innovative approach to payments.

Compare that to traditional marketing strategies like TV commercials or billboards. Sure, those can be effective, but they often come with a hefty price tag. Accepting Bitcoin, on the other hand, is a low-cost way to get your brand out there and attract new customers.You can also register on sites that specifically list Bitcoin businesses, such as Coinmap, to publicise your adoption to the crypto masses.

Coinflip map

Small businesses are not far behind in accepting crypto payments. There’s a new café in Brisbane that’s making waves in the Bitcoin community. Crypto Coffee is the first café in Australia to accept Bitcoin as a form of payment. Not only that, but they’ve named their menu items after popular digital coins like Bitcoin, Ethereum, and Ripple. You can grab an XRP smashed avo on toast or a Doge BLT sandwich, all while paying with Bitcoin.

This café is paving the way for future businesses to start accepting digital currency as a mainstream payment option. And don’t worry if you’re not quite ready to join the crypto revolution, Crypto Coffee still accepts good old cash and credit cards.

Success in El Salvador

Let’s talk about El Salvador – a country that’s making waves in the world of Bitcoin. In case you haven’t heard, El Salvador recently made history by becoming the first country to adopt Bitcoin as a legal tender. That’s right, an entire country accepting Bitcoin as a legitimate currency.

Now you might be wondering, “What’s the big deal?” Well, El Salvador’s decision to accept Bitcoin has had a massive impact on its economy and its image in the global community.

One of the most notable changes has been in the tourism industry. Since adopting Bitcoin, El Salvador has seen a whopping 95% increase in tourism. That’s right, double the number of tourists. And why is that you ask? Well, for starters, the decision to accept Bitcoin has put El Salvador on the map in the world of cryptocurrency. It’s made them a destination for digital nomads and tech enthusiasts who want to experience the country’s innovative approach to finance.

El Salvador Tourism Statistics

El Salvador’s decision to accept Bitcoin also had a positive impact on their economy as a whole. By embracing new technology and paving the way for other countries to follow suit. They’ve positioned themselves as one of the leaders in the digital age.

Bitcoin has put El Salvador on the radar of some of the biggest players in the world of finance and technology. It’s given them a voice and a platform to share their vision for the future of finance.   

Other countries/locations embracing Bitcoin

Other countries and locations are jumping on the Bitcoin bandwagon. It seems everyone wants a piece of the crypto pie these days.


  • Miami is the land of beaches, parties, and now Bitcoin. The local mayor has been vocal about his support for cryptocurrency and desires to make Miami the Bitcoin capital of the world. It seems to be working, and the city has seen a surge in Bitcoin-related business and investment.
  • Over in Switzerland, the town of Zug has been dubbed “Crypto Valley” thanks to its thriving cryptocurrency industry. They’ve even started accepting Bitcoin as payment for government services. That’s right, and you can now pay taxes with Bitcoin. Who would have thought?
  • The island nation of the Bahamas has been accepting Bitcoin for years now and has even started using it to promote its tourism industry. The Bahamas have been marketing themselves as a destination for digital nomads and Bitcoin enthusiasts. This makes the island’s crystal-clear waters and sandy beaches the perfect setting to spend your satoshis..
  • Madeira, a picturesque island off the coast of Portugal, is another Bitcoin-friendly destination. The government hopes that its mainstream adoption of the digital currency will help them follow in El Salvador’s footsteps, attracting a new wave of tourists and businesses to the island.

What does all this mean? Well, it means that Bitcoin isn’t just a passing trend – it’s a legitimate currency that’s being embraced by countries and destinations all over the world. These places are creating new business opportunities and attracting a whole new demographic of tourists, and the positive impact it can have on their economies cannot be understated.      

How to accept Bitcoin

You’ve read all about the benefits of accepting Bitcoin as a marketing strategy. Now, how do you actually do it?

First thing – you need a Bitcoin wallet. This is where you’ll store your Bitcoin and manage your transactions. There are plenty of wallets (hardware/cold)to choose from. You can do your research and find the one that works for you. 

 Next, you’ll need to choose a payment processor, such as BitPay or CoinBase. These processors make it easy to accept Bitcoin and convert it to traditional currency if you prefer.

Once you’ve set up your wallet and payment method, it’s time to integrate Bitcoin into your business model. You can start by adding a “Bitcoin accepted here” sign to your storefront or website. This will let customers know that you’re ready to take Bitcoin.

If you’re an online business, you can also add a Bitcoin payment option at checkout. This is a great way to attract new customers who prefer to use Bitcoin as their payment method.

And don’t forget about marketing! Make sure to promote your Bitcoin acceptance on social media and other marketing channels. This will help you reach a wider audience of crypto enthusiasts and potential customers.


Accepting Bitcoin is a game-changing marketing strategy where El Salvador and other countries are embracing this technology to boost their economies.

If you’re a business owner looking to capitalise on the benefits of Bitcoin acceptance, it’s important to remember that you’re not alone. There are plenty of resources available to help you navigate the world of crypto and make the most of this opportunity.

One such resource is Blokpoint, a company that specialises in Crypto SEO services. We can help you optimise your website for Bitcoin-related keywords, increase your online visibility, and attract new customers who are looking for businesses that accept Bitcoin.  

If you’re ready to take your business to the next level and start accepting Bitcoin like a pro, don’t hesitate to reach out to us at Blokpoint. We’re here to help you succeed in the crypto world. 


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