18 Jun, 2024

Reimagining Engagement: Top Web3 Social Media dApps

Reimagining Engagement Top Web3 Social Media dApps

The rise of Web3 technology signifies a groundbreaking shift towards decentralised, user-focused platforms. Web3 Social Media, characterised by its decentralised applications (dApps), is changing the way we engage online.

This paradigm shift from Web2 to Web3 brings profound implications for user engagement and data privacy. Leveraging the power of SEO (Search Engine Optimisation) and Google Ads becomes pivotal in navigating this dynamic terrain, ensuring the visibility and growth of Web3 Social Media dApps amid fierce competition.

Understanding Web3 Social Media dApps

Web3 Social Media dApps fundamentally differ from traditional platforms by embracing decentralisation, empowering users, and integrating tokenization. Decentralisation eliminates single points of control, fostering censorship resistance and data ownership for users.

SEO plays a crucial role in enhancing searchability and discoverability, driving organic traffic to these platforms. By optimising content with relevant keywords and metadata, Web3 dApps can attract a broader audience and foster community engagement.

Spotlight on the 3 Top Web3 Social Media dApps

1. Steemit 


Steemit was founded on March 24, 2016, by Ned Scott and blockchain developer Daniel Larimer. In 2020, Steem underwent a successful fork, leading to the creation of the HIVE blockchain.

Steemit post

a. Cryptocurrency

Users on Steemit have the opportunity to earn cryptocurrency, particularly STEEM, by publishing and curating content, including posts and comments. Additionally, users can receive STEEM rewards based on the impact of their comments.

Steemit Rewards

b. Curation Rewards

Operating as a decentralised application (DApp) on the Steem blockchain, Steemit utilises the STEEM cryptocurrency to incentivise user engagement. Through the platform’s decentralised structure, users participate in content curation by voting on posts and comments, influencing the payout for those contributions.

2. LifeToken


LifeToken stands out as a unique platform merging social networking, Web3 technology, and audience management. Here’s a breakdown of its key features:

a. Audience Engagement

Creators can engage their audience through posts, comments, and direct messages, building a sense of community. Participation-based marketing encourages audience interaction, while reward mechanisms using LIFE tokens incentivise engagement. Additionally, creators can monetise their content and interactions, offering exclusive experiences in exchange for LIFE tokens.

b. Participation-Powered Marketing

Creators have the opportunity to create posts that encourage audience participation, offering a fresh approach to engagement on the platform.


c. LIFE Token 

The LIFE token serves as an in-app reward mechanism utilised by creators to incentivise follower participation. In the future, LIFE tokens may also be exchangeable for goods, services, and exclusive live events hosted within the LifeToken application.

d. LifeToken Marketplace 

Creators can showcase their products and services on the LifeToken marketplace, where followers can use LIFE tokens to access discounts, exclusive merchandise, one-of-a-kind experiences, and more.

e. Cryptocurrency 

Additionally, LifeToken encompasses a deflationary cryptocurrency, pioneering the concept of creating digital assets with specific beneficial purposes aimed at supporting individuals worldwide, particularly those grappling with mental health challenges and suicide prevention.

LifeToken Listing

3. Minds


Minds is a decentralised social network founded in 2011 by Bill and John Ottman, providing an alternative to platforms like Facebook. It officially launched to the public in June 2015. Here are some key features of Minds:

a. Cryptocurrency Rewards 

Users have the opportunity to earn cryptocurrency while using Minds. These tokens can be utilised to boost their own posts or support other users through crowdfunding.

Minds Monetization

b. Privacy Emphasis

Minds prioritise privacy, distinguishing itself from mainstream social media networks by offering enhanced privacy features.

c. Free Speech Advocacy 

With a focus on free speech, Minds minimally moderates content on its platform, fostering an environment where users can freely express themselves.

d. Community Engagement 

Minds facilitates community building by enabling users to create their own social media apps, join existing communities, or connect with millions of individuals across decentralised networks. 

Users retain ownership of their data, content, and communications and can monetise their activity through ads, memberships, and tips.

Engagement and Monetisation in Web3

Web3 decentralised applications (dApps) revolutionise engagement and monetisation strategies by incentivising active user involvement through token economics. By rewarding users for their contributions, dApps create a dynamic ecosystem where content marketing and collaborations with influencers play pivotal roles in driving engagement. 

Challenges and the Future of Web3 Social Media

Web3 Social Media holds great promise, but it also faces significant challenges. Among these are scalability issues and regulatory uncertainties. To ensure sustainable growth, solutions such as layer-two scaling and regulatory compliance frameworks are essential. 

As this new industry evolves, adapting SEO strategies to accommodate changing algorithms and user behaviours becomes crucial for maintaining relevance and visibility in the Web3 sphere.


In the era of Web3 Social Media, leveraging the potential of decentralised platforms necessitates adept marketing strategies and SEO proficiency. At Blokpoint, our team excels in maximising visibility and fostering engagement for Web3 dApps.

With our tailored approach, we empower you to establish a robust presence and navigate its complexities with confidence. Reach out to us today to unleash the full potential of your Web3 Social Media initiatives and stay ahead of the curve.


How to Leverage Google’s Algorithm to Secure Long-term Success

⬇ Download e-book
Let’s scale your blockchain project.

Talk to us about how we can help.