Crypto Google Ads
Drive highly targeted traffic and leads to your sales funnel via Google Ads to boost profits and ROI.
At Blokpoint, we know first-hand how intense the industry competition has become. With how lucrative the cryptocurrency market is, everybody wants to have a slice of the profit pie. But with crypto Google Ads, you can dominate the competition and attract precisely the type of clients you want, whether you’re launching a new game, wallet, or other relevant services.
What Are Google Crypto Ads?
Marketers and business owners have used Google Ads to build better brand awareness, promote products or services, and drive relevant web traffic. These ads appear prominently on search result pages and other websites and apps that are part of Google’s colossal online network, such as YouTube and Gmail.
Google Ads offers an excellent avenue for ensuring the growth and success of your crypto projects. Not only is there no minimum spending commitment, but you also control your budget, including where and when your ads will appear. Unlike traditional advertising methods, you only pay when someone clicks on your ads.
Furthermore, running crypto ads on Google is an effective way to supplement your existing SEO campaign, allowing you to generate more high-quality traffic and leads for your site.
Importance of Crypto Ads
With Google advertising, crypto projects like yours have a better shot at being found and seen by those looking for them. This means every pound you spend on your ads goes to targeting the type of clients you want, allowing you to:
- Increase brand awareness
- Build trust and credibility
- Create more conversions
- Outlast the competition
- Maximise ROI
How to Market Your Crypto with Google Ads
In 2018, Google banned all crypto-related ads, including cryptocurrency exchanges and wallets, initial coin offerings (ICO), and trading advice, amidst reports of consumers losing millions of dollars on crypto investment scams. The search giant feared cryptocurrency ads would hurt Google user experience and contribute to the spread of scams and misinformation.
Google has since updated its ad policy and reversed the ban on crypto ads. Now, you can take advantage of the search giant’s global reach to meet your marketing and business goals. However, to target prospects in specific countries, you must fulfil the requirements below.
United Arab Emirates
You must be licences to operate a multilateral trading facility with UAE’s Financial Services Regulatory Authority (FSRA).
France
You must be duly registered with the Autorité des Marchés Financiers (AMF) as a Digital Asset Service Provider.
Germany
You must hold the appropriate licence with the Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin).
Hong Kong
You must “opt in” the licensing regime and secure a Type 1 (dealing in securities) and Type 7 (providing automated trading services) licence from the Securities and Futures Commission (SFC) of Hong Kong.
Philippines
You must secure a certificate of authority as a Money Services Business from the Philippine Central Bank (BSP).
South Korea
You must successfully file a virtual asset service providers or VASP report with the commissioner of the Korea Financial Intelligence Unit (KoFIU).
United States
You must be duly registered with:
a) FinCEN as a Money Services Business and as a money transmitter in at least one state; or
b) federal or state-chartered bank, provided that you meet the following specifications:
Comply with relevant legal requirements, including any local legal requirements at a state or federal level.
Ensure your ads and landing pages follow all Google Ads policies.
Thailand
You must acquire the relevant Digital Asset Business licence from the Securities and Exchange Commission (SEC) of Thailand.
Advertisers targeting the countries indicated above must also meet all relevant local legal requirements and obtain a certification from Google.
Other Countries and Regions
Similar to the above-mentioned specifications, advertisers must comply with all applicable local legal requirements and be Google-certified.
Meeting these requirements allows you to advertise cryptocurrency exchanges and/or wallets on Google. Unfortunately, ads for ICOs, Defi trading protocols, and those promoting the purchase, sale, or trade of cryptocurrencies or related products are still prohibited.
How to Create Effective Crypto Ads
Creating a robust campaign is key to having great success with Google Ads, and one of the secrets to running highly effective crypto ads is knowing and understanding your audience. Whatever your marketing and business goals are, you must identify your target audience and the search terms they use to find crypto products or services similar to yours.
Only when you develop a thorough understanding of your prospects, do you start advertising on Google.
At Blokpoint, we know you’d rather focus on your crypto project than spend time and stress over the complexities and minutiae of Google crypto advertising. This is why we are more than happy to take this tedious yet essential task off your hands so that you can dedicate your time and energy to projects that excite you.
It takes a multi-faceted approach to create compelling Google Ads. As part of our services, our PPC marketing specialists will carry out various tasks and strategies to ensure your target customers will easily find you. These strategies include:
- Keyword research
- Competitor ads analysis
- Ad content optimisation
- Creating different types of ads
- Remarketing
Types of Google Ads and Paid Search Options
There are many methods for successfully advertising crypto on Google. With paid search, you have plenty of options to meet your goals. And no matter your choice, you can count on our team at Blokpoint to create the best ad strategy with your needs and marketing targets in mind.
Display Ads
Attract highly targeted traffic and leads through display advertising by showcasing your crypto ads to users across more than 2 million Google affiliated-websites, videos, and apps based on their online history.
Dynamic Search Ads
Dynamic Search Ads (DSAs) allow you to create bespoke ad titles and descriptions according to your web content and your prospects’ previous online activity, ensuring high-quality leads and successful conversions every time.
Responsive Search Ads
Responsive Search Ads (RSAs) adapt to your target audience’s needs by providing them with more content or messaging highly relevant to them. To boost their effectiveness and ensure that only the best-performing ads are displayed, we test them continuously with multiple title and ad content variations.
Remarketing Ads
Generate high-quality traffic and leads by retargeting users who have previously visited your site, viewed your products/services, or used your app. By promoting your projects to people who have already shown interest in your brand, you can create more conversions.
YouTube Ads
With over 2 billion monthly users worldwide, YouTube is where you should be if you want more exposure. Not only does YouTube let you showcase your brand through video content, but it is also where most of the crypto community spend their time, thus, providing you with countless advertising opportunities.
Why Blokpoint
Our more than a decade of relevant digital marketing experience makes us an expert in Google crypto ads. Working with countless businesses and organisations has enabled us to develop our knowledge and skills and become one of the best in the industry.
Beyond being Google Ads specialists, we are very passionate about cryptocurrencies. This, combined with our expertise, years of marketing experience, and dedication to providing unparalleled services, makes us the prime candidate for helping you build trust and expand your online visibility and reach. With our expert assistance, you can take advantage of the unique opportunities Google can offer.
Speed Up Growth with Google Ads
Attract new customers and increase service/product adoption by promoting your crypto projects on Google. Request a free Google Ads proposal today.