Game Changers – Unveiling the Top 10 Web3 Gaming Influencers
If you’re in Web3 gaming, there’s one thing you need to get right from day one, which is your reach. In this industry, gaming influencers are the real game changers. Besides promoting games, they’re building communities, sparking hype, and helping players understand what makes your game better than the next.
With so many Web3 games going out every week, how do you stand out? Simple, you work with the right voices. Let’s check the top 10 Web3 gaming influencers you need to follow (and maybe work with).
Contents
The Rise of Web3 Gaming
Web3 gaming has changed how players interact with games. No longer are you a mere player. You’re a part-owner, a trader, a builder. With digital assets, NFTs, and tokens shaping gameplay, games now feel more alive than ever.
Nevertheless, this also brings a new challenge, which is visibility. Legacy studios are entering the blockchain scene fast. SEO can be slow to kick in. Ads are expensive or banned. Now, how do you get eyes on your project?
You guessed it, influence.
Influence in the Web3 Gaming Scene
The right influencer can put your game in front of thousands in hours. They play your game, review it, stream it, or talk about it on X (Twitter), YouTube, or Twitch. If their audience loves what they see, you’ve got players for life.
Influencers help with:
- Brand trust – very hard to earn in crypto
- SEO boosts – if you integrate their content smartly
- Audience fit – real players, not bots
- Content for ads – user-generated content (UGC) works wonders if it gets approved
A shoutout from the right creator can outperform a pricey Google Ads campaign, especially when ad restrictions and high CPCs are working against you.
Criteria for Selection
This is more than a list of random names. These influencers are leading voices in Web3 gaming, and here’s why they stand out.
1. Engagement & Community Reach
We looked at how active their communities are. Views, comments, and Discord growth all matter more than follower count.
2. Consistency & Relevance
They’re not popping up once a month to drop a sponsored post. These creators are part of the Web3 gaming scene, day in and day out.
3. Impact & Thought Leadership
They have more than hype. They know the tech, understand tokenomics, and speak from experience. When they talk, people listen.
4. Platforms to Consider
X (Twitter), YouTube, Twitch and sometimes Discord. If they’re only on one and ghosts everywhere else, that’s a red flag.
The Top 10 Web3 Gaming Influencers
1. Brycent – @Brycent_
Brycent’s Twitch streams, game reviews, and funny takes make him one of the most trusted voices out there. He’s worked with top titles, such as Big Time and Illuvium, and always keeps things honest.
2. Cagy – @Cagyjan1, YouTube
Cagy is the strategy guy. If your game has depth, mechanics, or eSports vibes, he’s your man. His YouTube breakdowns are detailed but fun, and his audience truly listens.
3. Jonah Blake – @RealJonahBlake, YouTube
Jonah mixes gameplay with market insight. He often covers how NFTs and in-game economies work. If your game has a token or marketplace, Jonah’s take can help win over the sceptics.
4. Rich Cabrera (Ready Player Rich) – @ReadyPlayerRich
Rich is all about play-to-earn and Web3 gaming news. He curates content around new launches, game devs, and investor insights, perfect if you want to target thoughtful early adopters.
5. CryptoStache – @CryptoStache
He’s been around since the early days. Stache is upbeat, trustworthy, and fun. He’s known for introducing his followers to quality projects. He doesn’t promote anything, which makes his support even more valuable.
6. Jake Gallen – @jakegallen_
Jake brings Web3 gaming into mainstream conversations. He’s hosted deep chats with founders, creators, and investors. If you’re after credibility and want people to understand your game, Jake helps tell that story.
7. Pink Brains – @pinkbrains_io
They are building a strong brand in Web3 gaming, and their takes are sharp, fast, and often viral. Pink Brains is especially good for games targeting the Gen Z crowd.
8. MachiBigBrother – @machibigbrother
Machi is loud, bold, and known for high-risk, high-reward plays. He’s got a big following and isn’t afraid to speak his mind. If your game is edgy or built for the big leagues, Machi’s reach can’t be ignored.
9. JTV – @JTV____
JTV is a gamer’s gamer. He plays Web3 titles like a pro and breaks down what works and what doesn’t. If you’re building something fun-first, not merely token-first, JTV’s your guy.
10. Miss Teen Crypto – @missteencrypto
She’s the voice of the next generation. Educational, positive, and very active in events and content creation. Her influence among young digital natives is huge, especially on platforms such as TikTok and X.
How to Engage with Web3 Gaming Influencers
You’ve got the names, now what?
Follow and Interact
Don’t merely slide into their DMs with a promo link. Follow their content, comment genuinely, and be part of the community. This builds trust.
Join Communities
Most of them have Discord servers, Telegram chats, or livestreams. Being active in those places helps you learn more about your audience, too.
Learn and Invest Wisely
Not every influencer is a fit. Some cater to investors, others to gamers. Know your game’s niche, Solana FPS? Casual P2E? Find also the creators who match.
Why Do You Need Influencers for SEO & Google Ads
Now, let’s get tactical.
1. Boosting Organic Search with Influencers
Mentioning influencers in your content can help you rank for long-tail keywords such as ‘top Web3 games UK.’ Nevertheless, don’t stop there. Interview them, collaborate on guides, and obtain backlinks from their channels.
2. Ads Are Hard. Make Influencer Content Work
Crypto ads are still banned in many places. Influencer content, repurposed into educational or “behind-the-scenes” creatives, has a better chance of approval and drives trust at a lower CPC.
3. Make It Measurable
Too many Web3 gaming companies throw money at influencers with no tracking. Use UTM links, discount codes, or exclusive invites to see what actually works. Then double down.
4. Long-Term Wins Over One-Off Hits
Instead of one-shot promos, build long-term partnerships. Feature influencers on your site. Quote them in whitepapers. That’s what builds SEO authority and lasting traffic.
Conclusion
These gaming influencers are more than content creators. They’re bridges to your future players. They help build trust and show what makes your game special.
Finding the right influencers takes time. Once you’ve found them, make the most of their reach using specific strategies for SEO, Google Ads, smart content, and messaging.
At Blokpoint, we have specialists in Web3, blockchain, and crypto marketing. With over 10 years of search engine marketing under our belt, we help your games find your community and grow.
Let’s build something legendary together.
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