Enhance your Google rankings to gain more online exposure and increase the adoption of your Blockchain projects.
As the internet gets increasingly oversaturated, it can be challenging for Blockchain enterprises like yours to reach their target audience. But with Blockchain SEO, you can overcome this hurdle and attract the attention of people seeking relevant information or looking to invest in projects similar to yours.
At Blokpoint, we can help increase your Google rankings so you can position yourself exactly where your prospects are looking. By leveraging the world’s biggest and most popular search engine, you can establish better brand awareness, build communities, and improve product/service adoption.
What is Blockchain SEO?
SEO is optimising your website’s various elements to improve your visibility on search result pages. It has two major types: on-page and off-page SEO. On-page SEO involves the optimisation of your site’s on-page elements, such as content, meta tags, and URLs. On the other hand, off-site SEO is the process of building trust and increasing your authority by encouraging reputable industry websites and publications to link to yours.
With the Top 3 results on Google receiving over 50% of total clicks, increasing your search ranking can dramatically enhance the quantity and quality of your web traffic. However, Blockchain SEO is more than just improving your search ranking. It also involves creating a better user experience and keeping your community engaged.
By building the best representation of your Blockchain projects online, it will be easier to convince web visitors to return or stay long enough to join your community and explore what you can offer.
Importance of Blockchain SEO
Besides web oversaturation and stiff competition, major digital players make it more difficult for businesses that use Blockchain technology to distinguish themselves from others. Restrictive advertising rules on social media platforms, as well as untrustworthy influencers and sponsorships, being found on search engines is more challenging than ever.
However, with SEO, Blockchain projects like yours can still succeed despite such challenges. Here’s why.
1. Establish trust and increase your credibility
As with any industry, building trust and credibility is vital among businesses using Blockchain technology. You need to showcase your industry knowledge and expertise for your target audience to trust you and your projects. Showing up as one of Google’s top search results is essentially a vote of confidence from the search giant, telling web users that you’re a reliable source of industry insights and information.
2. Build better brand awareness
Some people will tell you that social media is where your target audience is. While this is true to some extent, studies have revealed that search engines remain the biggest source of web traffic, beating social networking sites and online ads. This means appearing prominently on search result pages allows you to build better brand awareness, making it easier for people looking for projects similar to yours to find you online.
3. Attract your ideal prospects
One of the most significant advantages of SEO is its pinpoint accuracy. It lets you target specific audiences, down to the search terms they use to find relevant industry information and/or similar Blockchain projects. By optimising your website for major search engines, you can rest assured that every pound you spend on promoting your projects goes to attracting your ideal prospects.
4. Prepare your business for the future
With the increasing adoption of Web3 and Blockchain technology, one can’t help but be excited about all the possibilities and innovations they are expected to bring. Using SEO for Blockchain marketing allows you to future-proof your business and make the most of the opportunities that may come your way.
How to Market Your Blockchain Projects with SEO
Being in a relatively young industry, Blockchain enterprises like yours should build and foster communities, stay highly visible on organic search results, and provide social proof to obtain the trust of your community. Off-page and on-page SEO for Blockchain marketing are a huge help, as they can equip you with the tools and strategies you need to achieve these goals.
However, to successfully market your Blockchain projects with SEO, you will need to develop a thorough knowledge and understanding of your audience and how your Blockchain business or projects play a part in all of these. While making your website more search engine-friendly is crucial, producing web content and creating an online space that prioritises your prospects is just as vital.
How to Create a Robust Blockchain SEO Strategy
A keen understanding of your audience is the foundation of an effective SEO strategy. It allows you to:
- Research and identify the best keywords to incorporate into your website and blogs.
- Determine and develop the type of web content that piques your audience’s interest and attracts reputable Blockchain websites and publishers.
- Discover your prospects’ pain points, demographics, needs, and online habits.
However, knowing your audience is just the first step towards a long and complicated process. As any SEO expert would tell you, creating a compelling and profitable optimisation strategy takes time and effort.
It’s a good thing you can avoid splitting your time and attention between managing your Blockchain projects and optimising your website. At Blokpoint, we have the skills, experience, and expertise to develop an SEO campaign that will help boost your search rankings, build better brand awareness, and increase adoption.
We take a multi-pronged approach to Blockchain SEO to ensure positive results that last. Our optimisation team will carry out a series of tasks and strategies designed to make your website more user and search engine-friendly. They include:
- Keyword research
- Content strategy/optimisation
- Website structure
- Link building
Why Hire Blokpoint
At Blokpoint, we have a team of SEO specialists with more than a decade of experience creating digital marketing campaigns that deliver results. Working with countless businesses and organisations across different industries has enabled us to develop the skills and expertise required to bring you bespoke Blockchain SEO solutions.
What sets us apart from other SEO providers is that we are deeply passionate about Web3 and Blockchain and all the possibilities they can offer. We firmly understand that the marketing needs of Blockchain enterprises are different from the others. As such, rather than offer cookie-cutter SEO solutions, our specialists take the time to get to know and understand your goals and requirements to ensure the best possible outcome for your projects.
Let Our SEO Specialists Help You Achieve Success
If you want more exposure and increased adoption for your Blockchain projects, trust only highly skilled and experienced SEO specialists like our team at Blokpoint. Get in touch with us to request a free proposal.