24 Jan, 2023

Expert Advice to Improve Your Blockchain Advertising Strategy

Expert advice to improve your blockchain advertising strategy

The blockchain industry faces unique challenges as well as opportunities when it comes to advertising in this decentralised business. 

From understanding the audience to identifying the right tools, it can be difficult to navigate the rapidly changing landscape of blockchain marketing. However, let’s face it, waiting for your blockchain advertising strategy to bear fruit can be about as fun as watching paint dry.  

Fortunately, this guide will help you identify the right platforms and tools to develop an effective strategy that can keep you ahead of the competition.

Whether you are a new player in the field or an established business looking to stay ahead of the curve, this guide will provide valuable insights and strategies for success.

Use social media platforms.

It is important to remember that the blockchain community is a tight-knit group of individuals who are passionate about the technology and its potential. This means that traditional advertising methods, such as billboards and TV commercials, may not reach your target audience.

Instead, focus on utilising social media platforms to connect with potential customers and build a community around your brand. Here are a few ways you can power up your social media marketing campaign.


  1. Build a strong presence on social media platforms that are most relevant to your blockchain project and audience. Twitter, Telegram, and Reddit are popular among the blockchain community.
  2. You can share updates and news about your project on social media, including product launches and other developments. This will keep your followers informed and engaged.
  3. Engage your followers by responding to their comments and  messages, even starting a conversation can help build a loyal community around your project.
  4. You can host social media campaigns and contests to generate significant interest in your blockchain project. For example, you can conduct a Twitter campaign where you provide tokens to users who retweet your posts or post the best meme about your project.  

Optimise your website for search engines.

Search engine optimisation is a crucial aspect of your advertising strategy. By optimising your website for search engines, you can increase your blockchain project’s search ranking and increase its visibility to potential customers. This can be achieved by:

  • Incorporating relevant keywords into your pages and content  
  • Creating high-quality content
  • Building backlinks from other reputable websites

Since more people are using smartphones to access the Internet, it is also becoming increasingly essential to make your website mobile-friendly. 

One of the main benefits of SEO is that it can help reach a larger audience. Appearing at the top of the result pages makes it more likely to attract potential customers actively searching for your blockchain products and services. As the wise old SEO adage goes, “If you build it, they will come – as long as they find it on Google.”

Another benefit of SEO is that it can help you establish your company as a thought leader in the blockchain industry. Create high-quality content that educates your audience on the: 

  • Benefits of your blockchain technology 
  • How it can be integrated for use within various industries

This will also help you establish your business as a reputable and credible source of information.

It’s also a great idea to ask experts, such as Blokpoint if you need assistance in building a successful SEO strategy. 

Get creative with your advertising campaigns.

One of the key challenges of marketing your blockchain business is to stand out in a crowded market. With so many competitors vying for attention, it can be difficult to capture the interest of potential buyers and investors. 

However, being a bit creative with your marketing strategy can help differentiate your blockchain company from the rest. Here are a few tips you can add to your strategy.

  1. Tell a compelling story that will pique people’s interest and help them understand what your business is and how it can benefit them. Use storytelling to communicate the value of your product and connect with your audience on an emotional level.
  2. The blockchain industry is often associated with technical jargon and complex concepts. You can make your message more accessible and engaging by using creative visuals, such as videos or infographics. Make use of visual assets to help your audience better understand what your project is all about.
  3. Hosting events and meetups can be a great way to network with potential buyers and investors in person. Consider organising a conference in local communities to build buzz and generate interest in your project.    
  4. Influencer marketing can help you reach and engage a large and captured audience – mostly their followers on social media. However, be careful and do not fall for the “I have a large following, pay me to post about your product” trap.

Blockchain is still a relatively new and emerging technology, so do not hesitate to have fun with your marketing. Be playful and creative with your approach, and consider experimenting with new ideas. 

Use Google Ads to obtain quick results.

When it comes to paid advertising, Google Ads can be a powerful tool for your blockchain company to reach your target audience quickly. It allows you to create ads that: 

  • Appear at the top of search results for specific keywords
  • Increase your visibility to potential customers
  • Target specific demographics and interests

With the proper expertise, Google Ads can ensure that people most interested in your products or services will see them. 


Among the different marketing strategies, blockchain SEO and Google Ads can be powerful tools in your arsenal. SEO can improve your blockchain’s search ranking and online visibility. In addition, Google Ads is a faster method of reaching your target audience and increasing your brand awareness quickly. 

If you need help with your SEO and Google Ads campaign, we at Blokpoint can offer the expertise you need. Having worked with numerous blockchain projects, we have developed specialist knowledge of SEO and Google Ads. Contact us today, and let us create a bespoke plan for you. 


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