How Can Technical SEO Make Your Blockchain Website More Discoverable?

With the growing adoption of blockchain solutions, there comes an inherent challenge: How can you ensure that your blockchain project stands out in the vast sea of online competitors?

In this article, we’ll explore the crucial role of technical SEO for blockchain in making your project more discoverable. However, before we delve into the intricacies of SEO, let’s take a moment to understand the relevance of blockchain technology and why having a discoverable blockchain website is of utmost importance.

What is the role of technical SEO in improving website visibility?

Technical SEO plays a pivotal role in enhancing your site’s visibility in search engines, such as Google, Bing, and others. First and foremost, Google is a content delivery machine which wants to provide its users with the best site for their queries. Without a site which is optimised for SEO, getting found on Google is near impossible. Technical SEO involves optimising your website’s infrastructure and backend elements to improve its performance and search engine rankings.

From website speed optimisation and mobile friendliness to proper indexing and XML sitemaps, technical SEO ensures that search engine crawlers can efficiently navigate and understand your website’s content. Adhere to SEO best practices, and you can boost your website’s chances of appearing on the coveted first page of search results, where potential users are more likely to discover your blockchain solution.

Why is it important to have a discoverable website for your blockchain project?

Your website serves as the virtual front door to your blockchain venture, and its discoverability can significantly impact your success. Lack of visibility can lead to missed opportunities, reduced brand recognition, and limited adoption. On the other hand, making your website highly discoverable can attract a broader audience, drive organic traffic, and establish your brand as a trusted authority in the blockchain domain.

Understanding Technical SEO

It’s imperative to grasp the concept of Technical SEO – the backbone of website visibility and search engine rankings.

Definition of technical SEO

Technical SEO refers to the practice of optimising a website’s technical aspects and backend elements to enhance its search engine visibility and overall performance. Technical SEO delves into the intricacies of website structure, coding, and other factors that search engines use to crawl, index and understand your website accurately.

A well-executed technical SEO strategy ensures that search engine bots can easily navigate your website, understand its content, and rank it higher in search results, leading to 

increased organic traffic and improved user experience.

Key elements and factors involved:

1. A clear and intuitive website structure is the foundation of good technical SEO. Organising your blockchain website into logical categories and subcategories helps search engines, and users find relevant information effortlessly. In addition, a well-structured sitemap and breadcrumb navigation can aid in this process.
   
   
2. With the rise of mobile internet usage, ensuring that your blockchain website is mobile-friendly is crucial. Mobile responsiveness improves user experience and impacts search engine rankings, as Google prioritises mobile-friendly sites in its search results.
   
   
3. Website speed is paramount. Optimising page loading times contributes to a positive user experience and reduces bounce rates. Compressing images, minifying CSS and JavaScript, and leveraging browser caching are among the techniques used for better performance.
   
   
4. For your blockchain website to be discoverable, it must be accessible to search engine crawlers. Factors like robots.txt files, XML sitemaps, and managing crawl budget influence how effectively search engines can index your content.
   
   
5. Crafting clean and descriptive URLs is not only user-friendly but also aids search engines in understanding the context of your blockchain content. A well-organised URL hierarchy provides valuable information about the content’s relevance.
   
   
6. Security is a top priority for any website, especially in the blockchain domain. Implementing HTTPS (Hypertext Transfer Protocol Secure) ensures encrypted communication between users and your website, instilling trust and credibility.
   
   
7. Enhance the visibility of your blockchain-related content in search results by implementing structured data markups. This allows search engines to display ‘rich snippets’, providing additional context and information about your blockchain solutions directly in the search results.
   

Incorporating these key elements and factors into your technical SEO strategy can significantly boost your blockchain website’s discoverability and user engagement. As the blockchain landscape continues to evolve, staying ahead with a well-optimised and technically sound website is the key to unlocking its true potential.

Technical SEO strategies for your blockchain site

1. Optimise Website Structure

• Organise your website’s content into a coherent and intuitive structure. A logical hierarchy with clear categories and subcategories allows users and search engines to navigate through your content easily. This enhances user experience and ensures that search engines understand the context of your pages accurately.

• Generate a comprehensive XML sitemap specifically tailored to your website. This sitemap will serve as a roadmap for Google, guiding it to discover and index all relevant pages, including new blockchain content. Regularly update the sitemap to keep it synchronised with your website’s changes.

2. Enhancing user experience

• In today’s mobile-centric world, optimising your blockchain website for various devices is essential. Adopt a responsive design that adjusts seamlessly to different screen sizes, ensuring a consistent and user-friendly experience across smartphones, tablets, and desktops.

• Streamline navigation on your blockchain website to help users find relevant information effortlessly. Incorporate a well-structured menu and internal links that connect related blockchain content. Effective internal linking aids users and allows search engines to find your content.

• Enhance user engagement by incorporating relevant multimedia content like images, videos, and infographics into your blockchain pages. Optimised multimedia elements can enrich your content and keep visitors on your website for longer periods, positively impacting SEO.

3. Boosting page speed and performance

• Optimise images on your blockchain website by compressing them without compromising quality. Large image files often slow down page loading times, adversely affecting user experience and SEO. Using modern image formats like WebP can also lead to significant improvements in loading speed.

• Reduce the HTTP requests by combining CSS and JavaScript files. Additionally, leverage browser caching to store static resources temporarily on a user’s device, reducing the need for repeated downloads and improving page load times.

4. Ensuring crawlability and indexability

• Regularly monitor your blockchain website for crawl errors and broken links using tools like Google Search Console. Fixing these issues promptly ensures that search engine crawlers can access and index your content without hindrance.

• Craft a robots.txt file to control which pages search engines should or should not crawl. Additionally, maintain an updated sitemap.xml file to provide clear instructions to search engines about your blockchain website’s structure and priority pages.

5. Crafting SEO-friendly URLs

• Craft concise and descriptive URLs that convey the content’s topic to users and search engines. Include relevant keywords to enhance the URL’s SEO value, making it easier for both users and crawlers to understand the page’s content.

• If your blockchain website has multiple pages with similar content, use canonical tags within the code to specify the preferred version. This helps search engines consolidate ranking signals for duplicate pages and prevents content duplication issues. When you also create original content that stands out from the crowd, Google can reward you with better rankings and increased visibility in search results.

6. Prioritising website security

• Security is paramount in the blockchain domain. Implement HTTPS across your entire website to encrypt data transmissions, instilling trust and credibility in your users. Search engines also favour secure websites, which can positively impact your SEO rankings.

• If your blockchain website involves transactions or user data, prioritise robust security measures. Utilise encryption and authentication protocols to safeguard sensitive information, reassuring users of their privacy and safety.

7. Implementing structured data markup

• Implement JSON-LD (JavaScript Object Notation for Linked Data) to mark up blockchain-specific data elements on your website. This structured data helps search engines better understand and display your blockchain content in relevant search results.

• By incorporating structured data, you enable the potential for rich snippets in search results. Rich snippets present additional information about your blockchain content directly in the search results, making your listings more enticing and informative.

Incorporating these technical SEO strategies into your blockchain website will not only improve its discoverability but also enhance user experience and credibility. Stay proactive in optimising your website’s technical aspects and watch your blockchain venture thrive in the competitive digital landscape. 

A hypothetical case study  

This hypothetical case study can put better into context how technical SEO strategies can significantly enhance the online visibility of your blockchain project, leading to improved search engine rankings, increased organic traffic, and a broader reach within your target audience.

Introduction 

An ambitious startup has developed an innovative blockchain-based platform for supply chain management. Despite its cutting-edge technology, the company faced challenges in gaining traction in the fiercely competitive blockchain industry. Low search engine rankings resulted in limited organic traffic to their website, hindering their growth potential.

Challenge 

The startup’s groundbreaking blockchain platform struggled to make its mark in the highly competitive market due to poor online visibility. Their website’s low search engine rankings and subsequent lack of organic traffic presented a significant challenge to their growth aspirations.

Recommendation 

The following tailored solution can address this challenge.

Technical SEO Audit 

An in-depth technical SEO audit of the startup’s website can identify critical areas requiring improvement. This audit served as the foundation for their subsequent strategies.

Website structure optimisation 

Enhancing the user experience and search engine discoverability may require a complete re-structure of the website. A new design can provide a clear and logical organisation of content, accompanied by a user-friendly site map and well-defined categories. These improvements will enable both users and search engine crawlers to navigate the website seamlessly.

Keyword research and implementation 

Extensive keyword research, identifying industry-specific terms and phrases that potential customers were using to search for solutions like the startup’s platform. Integrating these relevant keywords into the website’s content, meta tags, and URLs can increase its search engine rankings and visibility.

Mobile responsiveness enhancement 

Optimising the startup’s website for various screen sizes can provide an engaging user experience across all mobile devices.

Desired results 

The implementation of the above technical SEO strategies can deliver the following results.

Significant increase in organic traffic 

By addressing the technical SEO aspects and refining the website’s structure, the startup can witness an increase in organic traffic. This means more potential customers and industry stakeholders may discover their platform organically.

Prominent search engine rankings 

Targeted keyword integration can put a website in a prominent position in search results. This increased visibility can position the startup as a leading blockchain solution provider within its niche. In addition, attaining a top position on Google’s results pages showcases authority and fosters trust among users.

Exponential growth and strategic partnerships 

The improved online visibility can result in a substantial influx of potential clients and strategic partnerships. This exponential growth can pave the way for their success in the competitive blockchain space.

Future trends in technical SEO for blockchain websites

1. Predictions for how search engines will evolve

• AI-driven algorithms: Search engines are likely to become even more intelligent and sophisticated in understanding user intent. AI-driven algorithms may increasingly rely on natural language processing and machine learning to deliver more personalised and contextually relevant search results.

• Voice search optimisation: With the rise of voice-activated virtual assistants and smart speakers, voice search is anticipated to play a more significant role in SEO. Optimising blockchain website content for voice queries and long-tail conversational keywords will become essential to capture voice search traffic.

• Ephemeral content indexing: As blockchain technology enables decentralised content creation and distribution, search engines may need to adapt to index and rank ephemeral or temporary content. SEO strategies will need to account for content with shorter lifespans and focus on timely relevance.

• Semantic search: Search engines may increasingly shift towards semantic search, focusing on the meaning and context of words rather than exact keyword matches. Your website must incorporate comprehensive, contextually rich content to align with this evolving approach.

2. Anticipated changes in blockchain-related search queries.

• Wider adoption search queries: As blockchain technology gains broader acceptance across industries, there will be an increase in search queries related to its adoption and practical applications. Blockchain websites must optimise for informative content that addresses these queries comprehensively.

• Privacy and security concerns: With data breaches and cyber threats becoming more prevalent, users are likely to search for blockchain solutions emphasising privacy and enhanced security measures. Websites that prioritise and demonstrate robust security protocols will be favoured in search rankings.

• Niche blockchain use cases: As blockchain continues to disrupt traditional sectors, niche use cases may emerge. Blockchain projects focusing on specific industries or unique applications should anticipate search queries from users seeking tailored solutions.

3. Importance of staying updated with technical SEO best practices.

The world of SEO is ever-changing, and this holds particularly true for blockchain websites. Staying updated with technical SEO best practices is paramount for several reasons.

• In a rapidly evolving blockchain landscape, adopting the latest Technical SEO strategies ensures that your website remains competitive. Stagnant websites risk losing visibility and getting outperformed by more optimised competitors.

• Search engines continually update their algorithms to deliver better user experiences. Staying informed about algorithm changes and SEO updates helps you align your blockchain website with search engine requirements, maintaining or improving your rankings.

• User behaviour and search patterns evolve over time. By keeping track of emerging trends, you can tailor your technical SEO efforts to match user preferences and provide the best possible experience for your audience.

• Anticipating and capitalising on new opportunities in blockchain-related search queries can position your website as a thought leader in the field. Fresh and relevant content optimised for emerging trends can attract more organic traffic and establish your brand’s authority.

The future of technical SEO for your website holds exciting prospects. To thrive in this dynamic environment, adaptability and a commitment to staying current with best practices are indispensable. 

Conclusion

As the blockchain revolution continues to reshape industries and economies, the importance of technical SEO for your website cannot be overstated. Embracing the predicted future trends and staying updated with evolving search engine algorithms will be the key to unlocking your website’s true potential and standing out amidst the competition.

At Blokpoint, we understand the unique challenges and opportunities that the blockchain industry presents. Our team of seasoned SEO experts is dedicated to tailoring bespoke solutions for your blockchain website’s success. Whether you’re a blockchain startup or an established enterprise looking to optimise your online presence, we’ve got you covered.

Reach out to Blokpoint today and take the first step towards elevating your blockchain venture to new heights. Contact us now to embark on this exciting journey together.