21 Aug, 2023

The Benefits of Optimising Blockchain Content for SEO

optimising blockchain content

Blockchain technology’s relevance is rapidly expanding across various industries, including finance, supply chain, healthcare, and more. As businesses embrace blockchain for enhanced security, transparency, and efficiency, the need to optimise blockchain content for SEO becomes increasingly significant.

This blog aims to explore the powerful synergy between blockchain technology and SEO. By understanding how to optimise your blockchain-related content for search engines, you can harness the potential benefits of increased online visibility and industry authority.

Content for your blockchain project

Your content should encompass a wide range of materials related to blockchain technology, such as articles, whitepapers, case studies, infographics, and videos. You can use it to educate, inform, and engage your audience about the potential of your blockchain project.

Types of content you will need

There are also various types of content that can cater to different audience preferences and learning styles. Articles provide in-depth insights, whitepapers delve into technical aspects, case studies showcase real-world use cases, infographics present data visually, and videos simplify complex concepts.

Key elements for creating content for SEO

When crafting content for SEO, you must strike a balance between technical accuracy and reader-friendly language. Optimising your content with relevant keywords, informative headings, and proper meta tags enhances search engine visibility and improves user experience.

The connection between SEO and Blockchain 

Implementing SEO strategies effectively can enhance the discoverability and accessibility of your blockchain-related content. This, in turn, attracts a more targeted audience actively seeking information on your blockchain technology.

Through the strategic use of relevant keywords, metadata, and quality backlinks, SEO optimises your content to rank higher in search results. When potential investors, partners, or clients search for blockchain-related topics, content that is SEO-optimised has a higher chance of being prominently displayed, drawing greater attention to your project and offerings.

Content Ranking Factors

How can your Blockchain project benefit from SEO?

SEO enhances the credibility and authority of blockchain projects. By consistently producing high-quality, informative, and well-optimised content, you can establish yourself as a trusted source of industry knowledge and insights. In addition, you will also break the knowledge barrier and educate users to improve the adoption of your blockchain technology.    

SEO also enables your blockchain project to foster a sense of community and engagement among your target audience through the regular publication of fresh, SEO-driven content. This will keep readers informed, interested, and invested in the latest developments and opportunities in your blockchain project. This engagement also translates into greater brand loyalty and attracts potential partners and collaborators seeking to associate with your reputable blockchain brand.

What are the potential challenges in optimising your content?

While the marriage between SEO and your blockchain content offers numerous advantages, it also presents unique challenges. One of the primary challenges is the rapidly evolving nature of blockchain technology itself. As the industry constantly introduces new concepts and terminologies, you must remain agile in adapting your SEO strategies to stay relevant and current.

Moreover, the intricacies of blockchain jargon and technical complexities can be daunting to navigate when crafting SEO-friendly content. Striking a balance between providing valuable insights and catering to your audience with varying levels of technical understanding poses a considerable challenge.

Additionally, given the dynamic and competitive landscape of the blockchain industry, you may find yourself vying for search engine dominance with numerous players offering similar content. You must rise above the noise using creativity, innovation, and a well-structured SEO strategy that focuses on addressing the specific needs of your target audience.

SEO best practices for creating content 

Employing effective SEO best practices can enhance your project’s online visibility, attract relevant traffic, and establish it as an authoritative source in the blockchain space. Let’s delve into the key SEO practices for optimising blockchain content.

Keyword research for Blockchain-related topics

Keyword research is essential to identify the trending topics, industry-specific terms, and commonly searched queries that resonate with the target audience. Tools, such as Google Keyword Planner and other SEO software, can assist in discovering relevant keywords.

You should incorporate these keywords naturally into the content to increase your chances of ranking higher in search engine results for relevant searches which include these terms. Strategic keyword placement within titles, headings, and body text enables search engines to identify your content’s relevance to user queries.


Creating high-quality and informative content

Producing high-quality and informative content is key to attracting and retaining the interest of your target audience. Blockchain enthusiasts, investors, and stakeholders seek valuable insights and industry updates from reliable sources.

Crafting well-researched articles, whitepapers, case studies, and informative guides can establish you as a thought leader. High-quality content encourages engagement, social shares, and backlinks from other reputable websites, all of which contribute to improving the SEO of your site, leading to better search rankings and more organic traffic.

Utilising Blockchain-related long-tail keywords

While targeting popular blockchain-related keywords is important, it’s equally essential to explore the potential of long-tail keywords specific to your industry. Long-tail keywords are more specific, less competitive and are often easier to rank for than broad keywords, making them valuable for niche targeting.

Long-tail keywords enable you to connect with an audience searching for highly specific blockchain information, products, or services. Integrating long-tail keywords into content allows for a more targeted approach, attracting users who are more likely to convert into leads or customers.

Long Tail Keywords

Importance of internal and external linking

Linking plays a crucial role in optimising your content for SEO. Internal linking, i.e., linking to other relevant pages within your website, improves site navigation and user experience. It enables search engines to understand your site’s structure and establishes content hierarchy, benefiting overall SEO efforts.

Similarly, external linking, or acquiring backlinks from reputable blockchain-related websites, bolsters your site’s content authority and trustworthiness. Search engines view external backlinks as a signal of the content’s value and relevance, leading to improved search rankings. 


High-quality content is key to acquiring these valuable backlinks. When your content is informative, engaging, and provides unique insights, other websites are more likely to link to it as a reliable and authoritative resource. By focusing on creating valuable content, you not only enhance your chances of attracting backlinks but also establish your website’s credibility and authority in the eyes of both search engines and your audience.

Optimising meta tags, title, and headings 

Meta tags, title tags, and headings are vital elements in on-page SEO optimisation. Meta tags provide concise and relevant summaries of the content to search engines. Titles and headings, on the other hand, offer context and structure to both users and search engines.

Incorporating targeted keywords into your meta tags, titles, and headings can improve your content’s discoverability for relevant searches. Well-optimised meta data and headings entice users to click through your content, increasing click-through rates (CTR) and enhancing SEO rankings.

Meta Tags

Link Building for your content 

Building high-quality backlinks is essential for boosting the authority and credibility of your blockchain project, leading to improved search engine rankings and increased organic traffic. 

 The role of backlinks in Blockchain SEO

Backlinks (inbound links) are incoming links from external websites to your content. Google sees backlinks as a positive factor for your content’s relevance and value. The more high-quality backlinks your content earns, the higher its authority and trustworthiness in the eyes of search engines.

Backlinks from reputable and authoritative blockchain-related websites mean that your content is valuable and relevant to the blockchain community. Consequently, search engines are likely to rank your content higher in search results, leading to increased visibility and organic traffic.

Strategies for acquiring high-quality Backlinks in the Blockchain niche

1. Create valuable and shareable content 

The cornerstone of a successful link-building strategy is to produce valuable, informative, and shareable content. Content that provides unique insights, in-depth analysis, or presents novel perspectives is more likely to attract backlinks naturally.

2. Reach out to influencers and industry leaders 

Engaging with influencers, industry experts, and thought leaders in the blockchain industry can be a powerful way to secure backlinks. If your content is relevant and valuable, they may be willing to link back to it in their articles, blogs, or social media posts.

3. Guest blogging

Writing guest posts for reputable blockchain-related websites allows you to showcase your expertise and gain backlinks. Ensure that your guest posts are of high quality and provide valuable insights to the host website’s audience.

4. Participate in Blockchain communities. 

Engage actively in blockchain forums, social media groups, and community discussions. Provide valuable contributions and insights to establish yourself as a credible source and attract backlinks from other community members.

5. Utilise press releases and industry publications

Publish press releases and industry-related articles to help you earn backlinks from news outlets and publications focused on the blockchain sector.

Evaluating Blockchain-related websites for link-building opportunities

When seeking link-building opportunities in the blockchain niche, it’s essential to evaluate potential websites carefully. Here are some factors to consider:

 1. Relevance and authority 

 Look for blockchain-related websites that are relevant to your content and hold a good reputation within the industry. Backlinks from authoritative sites carry more weight in improving your content’s SEO.

2. Traffic and engagement

 Consider websites with a decent amount of traffic and active engagement. Backlinks from popular websites can drive more organic traffic to your content.

 3. Linking profile 

Analyse the linking profile of potential websites to ensure they have a diverse and natural link profile. Avoid websites with spammy or irrelevant backlinks, as they can harm your SEO efforts.

 4. Social media presence 

Websites with an active and engaged social media following may amplify the reach of your content when they link back to it.

 Measuring SEO success for your Blockchain project  

Evaluating key performance indicators (KPIs) for blockchain SEO, utilising tracking and analysis tools, and embracing continuous optimisation are pivotal in ensuring content engagement and overall success.

Key performance indicators (KPIs) for Blockchain SEO

 1. Organic traffic and click-through rate (CTR)

Monitoring organic traffic and CTR provides insights into how effectively your blockchain content appears in search results and encourages visitors to click through to your website.

 2. Dwell time and time on page

 Dwell time measures how long users spend on search results before returning to the search engine. Time on the page reflects the average duration visitors spend engaging with your content. Longer dwell time and time on the page indicate to Google that your content is engaging and valuable content.

3. Bounce rate and exit rate 

Bounce rate represents the percentage of visitors who leave your content without interacting further, while the exit rate tracks the percentage of users leaving the site from a specific page. Lower bounce and exit rates signify higher engagement and interest in your content.

 4. Social shares and comments

Analysing the number of social shares and user comments on your content highlights its appeal and impact within the community.

 5. Conversions and conversion rate 

 If your content aims to drive specific actions, such as sign-ups or downloads, tracking conversion rate and conversion rate indicates the content’s effectiveness in achieving these objectives.

 Tools for tracking and analysing SEO performance

1. Google Analytics 

Google Analytics is an indispensable tool for tracking website traffic, user behaviour, and engagement metrics. It provides valuable data to assess the performance of your blockchain content and identify areas for improvement.


2. Google Search Console

 This tool helps monitor your website’s presence in Google search results and provides insights into clicks, impressions, CTR, and search queries related to your blockchain content.

3. Social media analytics 

 Platforms like Facebook Insights, Twitter Analytics, and LinkedIn Analytics offer valuable data on social engagement metrics, such as shares, likes, comments, and mentions.

4. Heatmap and behaviour analysis tools 

Tools like Hotjar and Crazy Egg provide heatmaps and user behaviour analysis, offering visual representations of how users interact with your blockchain content.


The importance of continuous optimisation and improvement

Google’s top 10 search results change regularly as the search engine’s criteria for good-quality content also changes.

To sustain and enhance engagement, continuous optimisation and improvement is the key. Regularly assess the performance of your content using the identified KPIs and analytics tools. Identify high-performing content and replicate its success in future creations.

Leverage user feedback and interactions to understand your audience better and tailor your content to their preferences and needs. Stay updated on industry trends, evolving search algorithms, and audience interests to remain relevant and engaging.

As the blockchain landscape evolves, so should your content and SEO strategy. Embrace a mindset of continuous improvement, be open to experimentation, and iterate on your content based on insights from data and user behaviour.

 Overcoming common challenges in Blockchain SEO 

Blockchain is a rapidly evolving technology, with new developments and innovations emerging frequently. Keeping up with these changes can be challenging for content creators and SEO practitioners. To navigate the dynamic nature of blockchain technology:

1. Stay updated 

Regularly monitor reputable blockchain news sources, industry blogs, and forums to keep abreast about blockchain technology’s latest advancements and trends. Being updated allows you to create timely and relevant content that resonates with your audience.

2. Educate your audience 

Blockchain technology can be complex and intimidating to newcomers. Create educational content that breaks down complex concepts into understandable terms, helping your audience grasp the fundamentals of blockchain.

3. Embrace Flexibilty

Be prepared to adapt your content strategy as the blockchain landscape evolves. Flexibility allows you to respond to emerging trends and tailor your content to meet the changing needs of your audience.

Addressing the technical complexities of Blockchain SEO

Blockchain SEO presents unique technical challenges due to the decentralised nature of the technology and the nuances of blockchain-related keywords and topics. To address the technical complexities:

1. Keyword research 

Conduct in-depth keyword research specific to blockchain topics and jargon. Understand how your target audience searches for blockchain-related content and use those keywords strategically in your content.

 2. Optimise for voice search 

With the rise of voice assistants and voice-activated search, optimise your content for voice queries by incorporating natural language and long-tail keywords.

3. Utilise structured data 

Implement structured data markup to enable search engines to understand the context and structure of your blockchain content, making it more likely to appear in rich snippets and featured snippets.

 Dealing with competition in the Blockchain space

The blockchain industry is highly competitive, with numerous businesses vying for the attention of the same audience. To stand out from the competition, you need to conduct competitor research. This is crucial for understanding your content landscape. 

Analyse your rivals’ strategies, topics, and audience engagement to identify gaps and opportunities. Focus on their strengths and weaknesses, evaluate their SEO practices, and observe how they interact with their audience. This analysis helps refine your own content strategy, enabling you to differentiate yourself, create unique value, and stay ahead in the competitive digital space. In addition, you should also do the following.

1. Niche down

Identify specific areas within the blockchain space where you can establish yourself as an authority. Focusing on niche topics allows you to target a more specific audience and differentiate your content from broader competitors.

2. Create high-quality and valuable content 

Content that offers unique insights, actionable advice, and valuable information that will attract and retain readers. Strive to be a go-to resource for your audience, building trust and credibility.

3. Engage with your community

Actively engage with your audience on various platforms, such as social media and forums where blockchain enthusiasts gather. Building relationships and responding to questions or feedback fosters a loyal and engaged following.

Overcoming challenges in blockchain SEO requires a proactive and strategic approach. Navigate these challenges effectively, and you will position your content for success and solidify your presence in the ever-evolving world of blockchain technology.


Optimising blockchain content for SEO is not just an option; it’s a necessity for seeking success in the competitive blockchain landscape. By harnessing the power of SEO, you can expand your reach to a wider audience, attract organic traffic, and increase brand visibility. Improved rankings and enhanced user engagement will establish your authority within the blockchain niche, fostering trust among your target audience. Additionally, SEO helps you stay ahead of the competition, driving growth and positioning your business for long-term success.

At Blokpoint, we understand the unique challenges and opportunities you’re your blockchain project faces in the digital landscape. Our team is dedicated to helping your blockchain project thrive with effective SEO strategies. Together, we’ll shape a brighter future for your blockchain project, where success and growth await. Contact us now to get started!


How to Leverage Google’s Algorithm to Secure Long-term Success

⬇ Download e-book
Let’s scale your blockchain project.

Talk to us about how we can help.