How to Sell Your NFT: A Practical Guide to Getting Eyes (and Bids) on Your Project

You’ve minted your NFT. It’s slick. It’s shiny. Maybe even animated. Now comes the question every creator faces. How to sell an NFT? 

Not merely list it and hope it vanishes into the blockchain void, but actually sell it. To real people. For real bids.

NFTs are more than JPEGs. They can unlock gated events, double as digital memberships, or act as playable in-game assets. That utility? It matters. Nevertheless, none of it counts if no one sees your NFT. With thousands of NFTs minted daily, standing out is harder than ever.

At Blokpoint, we combine SEO and Google Ads strategies to help your NFT  get noticed.

Preparing to Sell Your NFT

Before you hit that “list now” button, pause. What exactly are you offering?

Is your NFT an art piece, an exclusive pass, a tokenised song, or an in-game item players can sell? Define its utility first. Clarity here sets the tone for your messaging, your platform choice, and even your price.

Know your niche. Know your value.

Choose the Right Blockchain

Each blockchain has its vibe. And its fees.

• Ethereum – Popular, secure, but expensive gas fees.
• Solana – Fast and cheap, perfect for larger collections.
• Polygon – Built on Ethereum, but low-cost and green.
• BNB Chain – Budget-friendly and growing fast.

Gas fees, community size, and network scalability all affect your NFT’s visibility and resale value. Don’t ape into Ethereum because it’s trendy. Choose based on your audience and goals.

Select the Right NFT Marketplace

Not all marketplaces are built the same. Here’s a quick lowdown:

• OpenSea – The OG, massive traffic, supports many chains.
• Magic Eden – Solana favourite, expanding quickly.
• Blur – Built for pro traders and collectors.
• Rarible – Creator-friendly with community governance.
• Foundation – Curated and premium vibe.
• Zora – Open protocol for creative drops.

Factors to Consider

• Community activity – More active users = more eyeballs.
• Royalties – Check if the platform honours creator royalties.
• Auction vs Fixed Price – Some NFTs perform better in timed auctions.
• SEO Visibility – Google-indexed pages matter. If your listing is searchable, your chances of selling go up.

Craft a High-Impact NFT Listing

1. Use Keywords to Get Found

Yes, SEO works in the metaverse too.

Use keyword-rich titles and descriptions. Think ‘rare Solana NFT drop’ or ‘exclusive metaverse utility pass.’ This helps both marketplace searches and Google indexing.

Metadata matters. Fill it out.

2. Write a Persuasive NFT Description

Don’t merely describe what it is. Sell the story behind it.

• Why did you make it?
• What’s its purpose?
• Is it part of a larger roadmap?

Use bullet points, bold CTAs like ‘Claim your pass now’, and language that creates FOMO without the cringe.

3. Use Engaging Visuals

You can use high-res images or videos, but you should compress them. Marketplace loading speed can also affect interest.

Add motion, animation, or previews if relevant. Make it thumb-stopping.

Promote Your NFT (Beyond the Marketplace)

1. Use SEO to Drive External Organic Traffic

Are you relying only on OpenSea traffic? That’s a rookie move.

Build a dedicated landing page for your NFT. Optimise it for terms like ‘best gaming NFT to buy’ or ‘exclusive crypto art drops.’ Add schema markup. Obtain your backlinks from blogs, forums, and niche PR outlets.

More Google presence = more potential buyers.

2. Use Google Ads for Targeted Reach

Fast visibility. Intent-driven clicks. What’s not to love?

Run Google Search ads targeting NFT keywords. Example:

• Campaign: ‘Buy NFT Utility Pass’
• Audience: Crypto users aged 20-40
• Location: USA, UK, Canada
• Landing Page: Your SEO-optimised drop page

Remember, Google has ad restrictions. Work with a team, such as Blokpoint, that’s Web3-fluent.

3. Build Community on Socials & Web3 Platforms

NFTs sell where the culture lives.

Be active on:

• Twitter – Announce drops, engage in threads.
• Discord – Host AMAs, build hype.
• Telegram – Quick updates and announcements.
• Lens / Farcaster – Web3-native platforms.

Always link back to your NFT page. Engagement without direction = wasted energy.

Use Influencers and PR the Smart Way

Micro-influencers often bring better ROI than mega names. Look for:

• NFT YouTubers
• Crypto TikTokers
• Twitter threaders with loyal followings

Use platforms like Upfluence or Kols.io to filter by niche and engagement.

Pitch to Reputable NFT Media

Press is still powerful.

Get featured in:

• CoinTelegraph
• NFTNow
• Decrypt

Common Mistakes to Avoid When Selling Your NFT

• Overpricing – Don’t assume your NFT is worth 5 ETH just because it’s rare.
• Zero Community – NFTs with no followers usually get no sales.
• No Promotion – If you don’t market it, who will?
• Weak Metadata – No keywords, no exposure.
• Too Much Hype – Empty buzz without substance leads to dead floor prices.

Conclusion

Minting an NFT is the easy part. Selling it? That’s a different beast.

Nevertheless, mixing a powerful story, the right platform, SEO, and ad strategy, will turn your NFT into more than a listing. You turn it into an opportunity. At Blokpoint, we help you go from mint to sold. Our customised SEO and ad strategy will help your NFT land in front of real buyers, not bots and browsers.

You didn’t get into NFTs to play it safe. You’re here to innovate, to get seen, and to build something lasting. We’re Blokpoint and have over 10 years of experience in SEO and PPC. We’re here to help your NFT get the attention (and offers) it deserves.

Let’s turn your drop into a success story. Get in touch and let’s sell your NFT the smart way.