The Best Places for Your Crypto Banner Adverts

In Web3, visibility is everything. Whether it’s an NFT project, DeFi app, or blockchain startup, getting seen by the right people at the right time can make all the difference. 

Here’s the catch. Traditional digital advertising channels, specifically Google Ads, are very strict on crypto-related content.

If you’re wondering where your crypto banner adverts can legally and effectively appear, you’re in the right place.

Google Display Network & Crypto Ads

Can You Use Google Ads for Crypto?

Short answer. Not really.

Google places heavy restrictions on crypto-related advertising, especially in the UK and Europe. Unless you’re authorised by the Financial Conduct Authority (FCA), your crypto business is unlikely to pass Google’s ad approval processes. This limits the potential for straightforward display ads via Google Ads.

How Blokpoint Navigates This

We specialise in creating and running campaigns that stay within policy guidelines while still achieving high impact. We focus on running compliant campaigns for adjacent services, such as Web3 development tools or DeFi education.

Where direct promotion isn’t possible, we utilise:

• Geo-targeting to run ads in permitted countries
• Educational content that fits within ad guidelines
• Creative formats like native and contextual banners that deliver value without triggering ad restrictions

Alternatives to GDN

When the Google Display Network isn’t an option, crypto-native platforms and ad networks come into play. These provide high engagement opportunities with audiences who already understand blockchain and Web3.

High-Traffic Crypto Platforms

1. Cointelegraph

A leading source of crypto news with a global readership. Cointelegraph offers premium banner placements for advertisers, including options for Crypto visibility.

2. Decrypt

Another high-authority site in the crypto world, Decrypt blends media with learning. Banner ads here reach an audience actively seeking insights on blockchain and emerging tech.

2. Web3 Forums and Reddit Channels

Targeted communities like Reddit or Bitcoin Forum provide direct access to engaged crypto users. These platforms often allow discreet ad banners or sponsored posts.

Niche Local Crypto News Sites and Blogs

1. Crypto Organisations and Clubs

Groups, such as London Crypto Club, host events, publish newsletters, and offer website real estate for partners and sponsors. Their audiences are often deeply involved in regulatory discussions and market growth.

2. Newsletters and Podcasts

Crypto podcasts, such as Yahoo Finance’s The Crypto Mile, offer ad slots and sponsor shout-outs. They double as banner placements on their sites or partner networks.

Crypto Events and Conference Websites

Live events remain vital in the crypto industry. Conferences can offer sponsor packages that include display ad placements on event websites and materials. These are ideal for B2B outreach and community-building.

Programmatic and Native Ad Networks

Networks, such as Coinzilla, Cointraffic, or Adshares, specialise in crypto advertising and allow precise audience targeting. These networks offer to display crypto ads on:

• International crypto media sites
• Wallet dashboards
• Web3 blogs and educational hubs

These are Web3-friendly spaces where users expect crypto content, making them ideal for your banner campaigns.

Direct Placement on Web3 Tools & Platforms

Many users interact daily with tools, such as:

• MetaMask or Trust Wallet (via third-party ad integrations)
• NFT launchpads targeting European markets
• Decentralised exchanges (DEXs) that allow sponsor banners

Partnering directly with these platforms can place your banner in front of an active, relevant user base. These placements also build brand trust through association.

Banner Ad Pitfalls to Avoid

1. Non-compliant platforms 

Ads placed on banned or sketchy sites may damage brand credibility.

2. Untargeted audiences 

Generic traffic won’t convert. Focus on platforms where crypto is core.

3. Overly “salesy” creatives

Instead, offer real value, such as educational, insightful, community-driven messaging.

Conclusion

Crypto advertising isn’t impossible, but it does require precision. The traditional ad routes are mostly closed off, but many high-performing, compliant alternatives exist.

Blokpoint helps you reach the right audience without wasting ad spend or running afoul of policy. We’re a specialised agency that understands the crypto terrain.

Contact Blokpoint to launch a crypto banner campaign that actually reaches your audience, without breaking the rules.