Why Your Crypto Ad Campaign Isn’t Getting Clicks and How to Turn It Around

You’ve poured hours (and a decent chunk of your marketing budget) into your crypto ad campaign. Unfortunately, your results are underwhelming. Sound familiar?

Marketing in the crypto space isn’t like traditional digital advertising. From ever-changing regulations to audience scepticism, crypto advertisers face a unique set of challenges, especially in the UK. If your campaign isn’t getting clicks, it’s not necessarily your product that’s the problem. It’s likely your strategy.

This guide breaks down the most common reasons crypto ads underperform and, more importantly, how you can fix them. Let’s dive in.

The Harsh Reality on Why Your Crypto Ads Are Being Ignored

1. Banner Blindness & Ad Fatigue from Your Audiences

Your audiences are digitally native and chronically online. They’ve seen it all before. That revolutionary NFT launch? Another DeFi project? Scroll, scroll, scroll.

The average CTR for crypto display ads sits below 0.1%. It’s significantly lower than traditional digital industries. 

Why? 

Because your audience has developed a sort of immune response to standard ad formats.  It’s not about seeing the ad. It’s about engaging with it.

2. Ad Messaging That Misses the Mark

Crypto messaging often swings between two extremes. It’s either filled with tech-jargon overload or vague, hype-filled promises.

Terms such as “mass adoption,” “on-chain scalability,” or “decentralised liquidity” may sound impressive. Nevertheless, they mean very little to the average user. Similarly, shouting about “the next Bitcoin” without context leads to scepticism, not curiosity.

Your messaging needs to answer two questions:

• What real-world problem are you solving?
• Why should this audience care?

Drop the hype. Highlight the utility. Focus on community value.

3. Poor Targeting & Platform Misalignment

Would you promote a B2B crypto wallet to Gen Zers on TikTok? Unfortunately, many do.

Generic ad targeting on mainstream platforms rarely captures the right intent. You need customised ads that speak to traders, developers, or investors.

Choose platforms and formats that align with user intent and product type. For instance, Reddit and YouTube work better for educating tech-savvy users. Meanwhile, paid search is more suitable for niche wallets or protocols.

Regulatory Shadows: How Restrictions Impact Your Reach

Crypto advertising isn’t a level playing field. In the UK and much of Europe, Google enforces a strict policy on crypto-related ads.

Unless you’re registered with the Financial Conduct Authority (FCA), your ads may not even be eligible to run, let alone perform well. Even if you do get approval, ad formats are often stripped of aggressive claims or financial promises.

This means CTRs remain low, not because your message isn’t resonating, but because it’s barely visible.

Ensure Compliance While Still Being Creative

You still have room for creativity, even in a regulated environment.

At Blokpoint, we design crypto campaigns that adhere to compliance standards while keeping your messages engaging and relevant. You need to:

• Focus on education over speculation.
• Highlight security and community instead of ROI.
• Create ad creatives that pass review and still stand out.

Compliance shouldn’t be a constraint. It should be a design parameter.

5 Fixes to Make Your Crypto Ad Campaign Click-Worthy

1. Focus on Problem-Solution Messaging

Your audience doesn’t want another hype coin. They want solutions.

Tell them:

• What specific issue does your project address (e.g. “Save on gas fees with Layer 2 X”)
• How you’ve solved this for others (case studies, testimonials)

Real examples resonate more than lofty whitepapers.

2. Leverage First-Party Data & Retargeting

Relying on Google Ads alone won’t cut it. Build your own user base.

Segment visitors by behaviour, wallet use, or engagement. Retarget them with tailored messaging across platforms like Brave, Twitter, and Discord.

Use that data to nurture leads and increase return visits, the kind that clicks.

3. Creative That Educates, Not Just Sells

Crypto users crave knowledge. Ads that educate get more attention.

Create:

• Explainer videos on how your token works
• Infographics comparing wallets
• Short-form content with local flair (yes, a clever nod to British pop culture still works)

It builds trust and interest, a key to increasing CTR.

4. Contextual Ad Placements

Meet your users where they already are.

Better yet, pair those with influencer-led PPC boosts. Influencers often bring trusted audiences who are more likely to engage with your ad.

Place your ads where the conversation is already happening.

5. Use Specialist Agencies with Web3 Experience

Crypto is more than another vertical. It’s an ecosystem which you understand inside out.

Blokpoint is built specifically for blockchain and Web3 projects. Our team combines crypto-native knowledge with proven digital strategy to deliver campaigns that actually perform.

We do more than ads. We customise messaging, compliance, placements and creative to Web3 norms and user behaviours.

Conclusion

If your crypto ad campaign isn’t getting clicks, it doesn’t mean your project lacks potential. More often than not, the issue lies in strategy, poor messaging, misaligned targeting, or compliance blind spots.

Blokpoint specialises in solving these challenges for crypto businesses and beyond. We know how to navigate the nuances, build trust, and get your ads seen by the right eyes.

Do you want ads that actually get clicks? Let Blokpoint customise your crypto ad campaign for results, not regrets.