3 Feb, 2023

Top 8 Effective Crypto Marketing Strategies for Your Project

Effective crypto marketing strategies for your project

Crypto marketing is evolving rapidly, and its importance is continuously increasing. It is not enough to simply launch a project. Without attracting the attention of investors and customers, your project is doomed to fail. 

Now how do you create excitement around your project? What are the best crypto marketing strategies to ensure your project is a success over all of the competition?

Here are some essential tips to make your marketing strategy a success.

1. Create high-value, unique blogs to inform and amaze your readers  

Blogs have become an integral part of marketing for many businesses across the world. Blogging is a great promotional tool for crypto-based companies that want to reach out to a wider audience. You can use blogs to inform your audience:

  • About what you do
  • Why your crypto project exists, and why it is the best thing since sliced bread.
  • What benefits does your crypto solution offer, and how is it leaps and bounds ahead of the competition?

2. Provide regular updates and relevant news to your users

Many are looking for an opportunity to invest in crypto but are afraid of what they do not know. You could provide regular updates and relevant news about your project to increase interest and show knowledge and authority, as well as transparency. This will increase the appeal to potential investors and clients.

You could start by updating them with your project’s roadmap and the expected time frame for achieving every milestone in your plan. It’s important that you stick to your declared timeline to gain the trust of your potential customers and investors. 

3. Use Crypto SEO for long-term success and amazing ROI 

Are you ready to take your crypto project to the next level? Look no further than Crypto SEO. This powerful marketing strategy optimises your website and content for search engines, such as Google, making it easier for customers to find you.  Nevertheless, the benefits of Crypto SEO do not stop there.

By working with Crypto SEO specialists like Blokpoint, you will not only boost your online visibility can also:

  • Help you target the right audience who are interested in your crypto project.
  • Stay ahead of the competition by standing out in the search results.  
  • Convince potential buyers of your project’s reputation and credibility by landing on the top search results.

Do not miss out on the opportunity to take your crypto project to the next level. You can work with experts at Blokpoint to help you skyrocket your online visibility and attract more customers with our specialised Crypto SEO services. 

4. Build compelling landing pages that convert

Landing pages are the most important part of your crypto marketing strategy. They are a gateway to your project, and they should be designed with care to create a strong first impression. 

Since people on landing pages are just one-click away from becoming a customer, a landing page should give them the confidence to take the leap by:

  • Highlighting the benefits of the crypto product or service
  • Displaying customer testimonials
  • Making the call-to-action (CTA) buttons prominent and easy to find

A well-designed landing page is often more effective than any other form of promotion.  

5. Run targeted Google Ads

Google Ads are an effective way to reach a relevant audience. Before you start creating ads, you will need the following information:

  • Who is your target audience, what are their interests and their level of familiarity with your crypto project?
  • Google Ads has three main formats: text, display and video. Each has its own set of best practices and considerations. It is, therefore, essential to choose the ad format which is best suited to your crypto marketing campaign.
  • After you have chosen your ad format, it is time to create the ad copy and design. The copy should be clear and concise with a strong call to action (CTA).  Relevant images or graphics can help grab the attention of your target audience.
  • Finally, you need to set your budget and bid strategy before launching your Google Ads campaign. The budget is the amount you are willing to spend on your ads. Bid strategy refers to how much you are willing to pay for each click.

After launching your campaign, you will need to monitor its performance and make any necessary optimisations.

Nevertheless, crafting a successful Google Ads campaign will require a strong understanding of Google Ads best practices and a keen eye for data analysis. That is where a crypto Google Ads specialist, such as Blokpoint, comes in.     

Blokpoint can help your company run targeted Google Ads by:

  • Conducting keyword research
  • Optimising your ad copy and landing pages
  • Analysing your marketing data, and keeping you updated on industry trends

6. Build a community around your crypto project

Building a strong community around your crypto project is essential for its long-term success. A dedicated community can provide valuable feedback, support, and advocacy for your project. Most importantly, they can make you stand out in a crowded and competitive market. If you want to build a thriving community, consider the following tips:

  • Engage with your community online by responding to their comments or participating in forums.
  • Host events and meetups to bring the community together in person and create a sense of belonging.
  • Foster a sense of ownership by allowing them to contribute to your project through various avenues, including providing feedback and putting forward ideas.
  • Encourage transparency to build trust with your community.

7. Offer bounties to encourage people to promote your project

Bounties are rewards you offer to incentivize certain actions or tasks that can help promote the project and increase its visibility.

The common types include:

  • Social media bounty, where you can reward individuals for sharing your project on social media platforms, such as Twitter, Facebook, or Telegram.
  • Content creation bounty is the reward for people writing articles or creating videos about your project. This will help generate more interest and provide valuable information to potential investors.  
  • Bug reporting bounties are given to individuals who find and report bugs in your project’s code or platform. This will help improve your project’s overall quality and security.
  • Translation bounty is for the people who help translate your project’s whitepaper, website, and other online content into other languages. This will enable your project to reach a wider audience and increase its global appeal.

Overall, offering bounties can be an effective way to increase exposure and interest in your project. This is especially true if you are starting out and do not have a large following yet. It can help create a sense of community and engage potential customers and investors.

8. Include the essential information about your project in your website 

The goal of your website is to showcase your crypto project and provide clear and concise information to attract your target audience. 

Your website should provide detailed information about your project including the roadmap and:

  • The technology used
  • Your key staff or team members
  • White paper 

By providing users and investors with these details, they will understand the value of your project and give them confidence in its potential.

In addition, your website should include a section where users can easily purchase your crypto offering. This could be as simple as a “Buy Now” button that leads to a secure payment page, or it could be more complex. Whatever form it takes, make sure that the process of buying your crypto product is smooth, secure, and user-friendly.     


There are a variety of marketing strategies that can be effective for promoting your crypto project. From running targeted Google Ads, building an online community, and offering bounties to optimising websites, there are many ways to drive interest in your project.

If you are looking to implement these strategies and more, consider reaching out to us here at Blokpoint.  As a crypto SEO specialist, we can help you craft and execute a successful marketing campaign tailored to your project and target audience. 

Contact us today to learn more about how we can make your project thrive.


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