29 Jan, 2024

Adapting to the Future: A Comprehensive Guide to Google’s New Crypto Advertising Policies

Adapting to the Future A Comprehensive Guide to Google's New Crypto Advertising Policies

Google’s advertising platform has long been a cornerstone for digital marketers. Its policies, especially in the evolving crypto sector, significantly impact how you can present your products and services to a vast audience.

Starting in January 2024, Google will implement pivotal changes in its crypto advertising policies, reshaping how you promote your crypto products.

Background of Google’s Crypto Advertising Policies

Initially, Google adopted a cautious approach towards crypto-related ads, reflecting the sector’s nascent and often volatile nature. This careful stance was in response to the uncertainties and regulatory ambiguities surrounding the crypto industry.

Past crypto advertising regulations

Over time, as the market matured and regulatory frameworks became clearer, Google recognised crypto-related services’ growing legitimacy and potential. Consequently, the tech giant eased its restrictions, aiming to balance opportunity with consumer protection. This evolution mirrors the broader trend of mainstream cryptocurrency and blockchain technology acceptance.

Blokpoint can be your partner for navigating Google’s evolving advertising landscape. With deep expertise in crypto and digital advertising, we understand the nuances of Google’s policies and the intricacies of the crypto market.

By collaborating with Blokpoint, your ads can leverage Google’s platform effectively to reach its target audience while ensuring full compliance with the latest advertising regulations. 

Our strategic guidance can help your business capitalise on emerging opportunities, mitigating the risks associated with the volatile nature of the crypto market.

Overview of the 2024 Policy Updates

The 2024 updates represent a significant shift towards a more inclusive and regulated framework for crypto advertising, enabling you to promote certain crypto financial products under strict conditions. This change broadens the scope of what you can advertise while introducing a more structured and safer environment for advertisers and consumers in the crypto space. 

Cryptocurrency Coin Trusts, now eligible for advertising, provide a way for investors to gain exposure to digital currencies. These trusts, offering equity in cryptocurrencies without necessitating direct ownership, represent a breakthrough in Google’s advertising policy. 

This move could lead to excellent market stability and increased investor confidence in cryptocurrency.

Current crypto regulations

Certification and Compliance Requirements

Advertisers must navigate a complex web of international legal requirements, which vary significantly across different regions. Alignment with the regulations of each target market is necessary to avoid policy violations.

Violations of these policies could lead to warnings and potential account suspension, emphasising the need for strict compliance. In such a challenging landscape, Blokpoint offers indispensable assistance.

We provide tailored strategies that align with both Google’s standards and the specific legal requirements of each target market. By partnering with us, you can navigate the complexities of Google’s advertising ecosystem. This also ensures your campaigns are effective and fully compliant.

Impact and Implications for Advertisers

These updates to Google’s crypto advertising policies have a global impact, affecting advertisers across different regions and necessitating a thorough understanding of the new landscape. 

The changes can potentially enhance the market’s credibility, attracting new investors and bolstering consumer trust in crypto products. This shift towards more regulated advertising could lead to a better and more sustainable crypto market.

Nevertheless, despite these benefits, advertisers faced the ongoing challenge of staying current with evolving policies and ensuring continuous compliance.  

At Blokpoint, we provide continuous guidance and support to advertisers. We help you adapt your strategies to align with the latest policy updates, ensuring that your advertising efforts remain effective, compliant, and ahead of regulatory changes. 

Permitted and Prohibited Activities

Google’s updated policies clearly delineate permissible activities, maintaining strict bans on certain crypto-related ads to ensure a safe and trustworthy advertising environment. 

Specific types of crypto ads, particularly those involving wallets and exchanges, are subject to unique restrictions and requirements that reflect the nuanced nature of the crypto market and its regulatory landscape.

Allowed crypto products

These distinct regulations for different types of crypto products necessitate a keen understanding of both the crypto industry and Google’s advertising guidelines.

At Blokpoint, our team of experts specialises in understanding the intricacies of Google’s crypto advertising policies, particularly for sensitive areas like wallets and exchanges. 

We help you understand the boundaries of permissible advertising and assist you in crafting strategies that maximise reach and effectiveness within these guidelines.

Global Perspective: Varied Impacts Across Countries

Each country’s advertising rules and regulatory authorities significantly influence ad eligibility, with notable markets like the USA, UK, EU, and Asia each presenting distinct compliance requirements. Understanding and following these diverse regulations is essential for advertisers aiming to operate in these regions effectively.

For instance, in the UK, firms promoting cryptoassets to retail consumers must be FCA registered or authorised. Alternatively, if not licensed, your marketing must first be approved by an authorised company.

Criteria via location

Blokpoint can help you comprehend the specific compliance requirements of each region and assist in tailoring ad campaigns to meet these diverse standards.

Our guidance can ensure your success in minimising non-compliance risk while maximising your advertising reach and impact.

Tips for Successful Crypto Advertising on Google

Crafting impactful ad campaigns in the crypto space demands creativity, compliance, and strategic thinking. Equally important is a deep understanding of customer preferences and the art of trust-building, which is essential for truly resonating with the crypto audience.

Blokpoint suggests the following tips to guide your efforts.

1. Understand Google’s Crypto Advertising Policies

Check the latest updates to Google’s policies regarding crypto advertising. This includes restrictions and requirements for different types of crypto-related ads.

2. Obtain Necessary Certifications

Ensure you have all the required certifications from Google for advertising crypto products. This often involves a thorough verification process and adherence to specific standards set by Google.

3. Align with Local Regulations

Ensure you’re aware and comply with the legal requirements in each target market. Crypto regulations can vary significantly from one country to another.

4. Target the Right Audience

Use Google’s targeting tools effectively to reach the audience that is most likely to be interested in your crypto products or services.

5. Focus on Trust and Transparency

Given the scepticism around crypto, building trust with your audience is crucial. Ensure your transparent ads provide clear information about your products or services.

6. Leverage SEO and Keywords

Use search engine optimisation (SEO) and relevant keywords, like “crypto advertising policies”, within your landing pages to improve the visibility of your ads and content.

7. Use Analytics for Insights

Regularly analyse the performance of your ads using both Google Ads and Google Analytics. This can reveal valuable insights into user behaviour and campaign effectiveness.

8. Create Engaging and Informative Content

Your ads should be engaging and informative, offering real value to the audience. This could include educational content about cryptocurrencies, market trends, or investment tips.

9. Ensure Mobile-Friendly Design

With increasing numbers of users accessing information on mobile devices, ensure your ads and landing pages are mobile-friendly.

10. Stay Updated with Industry Trends

The crypto market is dynamic. Keeping abreast of industry trends and news can help you adjust your advertising strategies promptly.

11. Test and Optimise Campaigns

Continuously test different aspects of your ad campaigns, including ad copy, images, and targeting parameters, and optimise based on performance data.

12. Use Clear Call-to-Actions (CTAs)

Your ads should have clear and compelling CTAs that guide potential customers on what action to take next, such as “Learn More” or “Sign Up Now”.

13. Maintain Compliance with Ad Content

Ensure that the content of your ads, including any claims or offers, remains compliant with Google’s advertising policies and does not mislead users.

14. Balance Creativity with Compliance

While being creative in your ad presentations, always balance it with the need for compliance to avoid potential violations.

Preparing for Future Changes

In the fluid landscape of crypto advertising, where agility and proactive adaptation are paramount, we offer expert guidance and tools to stay ahead of the curve.

With Blokpoint, you can benefit from our in-depth trend analysis, which is critical in successfully adapting to the changing policy environment and market dynamics. Our services ensure you’re well-informed and strategically positioned to capitalise on emerging opportunities in crypto advertising.


In this shifting terrain, partnering with experts like Blokpoint ensures your crypto advertising strategies remain effective, compliant, and ahead of the curve. Reach out to Blokpoint today, and let’s navigate the future of crypto advertising together.

In the dynamic and often unpredictable world of crypto advertising, a partnership with seasoned experts like Blokpoint can be invaluable. We can help ensure that your advertising strategies are effective, compliant with current standards, and positioned for future trends.

Our team of specialists offers bespoke solutions and insights, enabling you to stay ahead in the rapidly evolving digital currency industry. Reach out today, and let us be your guide and collaborator in carving out a successful path in this exciting and growing market.


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