11 Oct, 2024

How to Become the Best Crypto Trading Platform with SEO Strategies

best crypto trading platform - How to Become the Best Crypto Trading Platform with SEO Strategies

Crypto trading has become popular in recent years, and countless platforms are competing to become the trader and investor favourites. With this in mind, your crypto trading platform will need more to offer more than low fees or a user-friendly interface to become the best in the industry. You need to become visible. 

Nevertheless, your target market has so many options available to them that standing out will be a challenge. You will need SEO to accomplish this goal.

In this guide, you will learn specific SEO strategies that can make you the best crypto trading platform and the go-to destination for traders.

SEO is Essential for Your Crypto Trading Platform

As the number of crypto trading platforms continues to grow, getting noticed is becoming a challenge. Most of your potential customers rely on organic search to find you. This means that if you’re not ranking high on the search results pages, they will likely miss your business. Fortunately, SEO can boost your platform’s visibility, trustworthiness, and user base.

What Organic Ranking Means to Your Crypto Platform

The crypto trading market is highly competitive. New platforms will have to compete with well-established players. This is the reason why organic traffic is essential. Paid campaigns alone can’t guarantee sustained growth for your platform. Ranking high on Google can not only increase your website traffic, but can also make you look credible to traders. Moreover, search rankings can influence decision-makers since higher-ranked platforms are often seen as more reliable and secure.

User Search Intent and Why It Matters

Knowing your search intent is essential to optimising your content. Users searching for “the best crypto trading platform” may have various intent. They may be:

  • Seeking information 
  • Making comparisons 
  • Ready to sign up
Search intent types

Once your content meets all these different intents, your platform will be the favourable choice when the users make their decision.

For instance, you can boost your conversion rate by creating guides, tutorials, and platform reviews that cater to both beginners and experienced traders.

How to Optimise Your Crypto Trading Platform for SEO

Technical SEO serves as the backbone of your well-optimised website. Without a solid technical foundation, even your best content can struggle to rank.

Site Speed and Mobile Optimisation

Your existing and potential users will likely do their trading on the go. If your platform is slow to load, it will cost you both traders and rankings. You need to ensure your site is mobile-friendly and fast-loading. 

Tools, such as Google PageSpeed Insights, can help identify areas for improvement. Additionally, check your Core Web Vitals to see if your platform is meeting Google’s ranking standards.

Site Speed

Secure and User-Friendly Platform

Security is of utmost priority in the crypto industry. You need to implement HTTPS and ensure your site’s security protocols are top-notch.

HTTP vs HTTPS

User experience is also an essential factor in your Google ranking. Your platform should be 

  • Easy to navigate 
  • Visually appealing 
  • A provider of seamless trading experience 

On-Page SEO for Crypto Trading Platforms

Match your content to the interests and needs of your audience. Focus on providing value-driven, relevant content to build trust in your platform and improve your online rankings.

Find the Words Your Traders Use to Find You

You can use tools, such as Ahrefs, to find your keywords. You should also focus on long-tail keywords similar to these examples: 

  • best crypto trading platform for beginners  
  • how to trade cryptocurrency securely 

You will not have too much competition with long-tail keywords. However, you are more likely to capture customers who are ready to convert.

Create Valuable and Relevant Content

You can position your platform as an authority in the industry by creating high-quality blog posts, FAQs, and trading guides. Make sure to produce various content types, including: 

  • How-tos 
  • Market analyses  
  • In-depth comparisons with other platforms 

You should also optimise your content with meta descriptions, title tags, and internal links.

Off-Page SEO for Crypto Trading Platforms

You need to obtain your backlinks from reputable sites to improve your platform’s domain authority and rankings. Nevertheless, this can be tricky, especially in the crypto industry, where trust and credibility are paramount.

Offsite SEO factors

Acquire High-Quality Backlinks

You can obtain backlinks from industry-leading websites by using the following strategies such as: 

  • Writing guest blogs 
  • Forming partnerships with crypto influencers 
  • Gaining press coverage. 
  • Contributing expert commentary to well-established crypto news outlets. 

These efforts will improve your SEO while boosting your platform’s credibility.

Social Proof and Building a Community

Present your platform’s positive user reviews, testimonials, and endorsements as social proof. You can also engage your community on Reddit, Twitter, or Telegram. The more active and loyal your community is, the more likely your platform will be mentioned. All these positive responses will likely increase your backlinks and improve your search rankings.

Local SEO and Targeting Specific Markets

If your crypto trading platform is targeting specific regions or countries, local SEO can provide you with an advantage.

Target Your Geographic Markets

Local SEO allows you to target specific regions for your crypto trading platform. For instance, you can optimise geo-targeted keywords, such as “crypto trading platform UK”, to attract traders from that market. Ensure your platform has a Google Business Profile and have it listed in local directories to increase its local search visibility.

Tracking and Measuring Your SEO Success

Utilise tools, such as Google Analytics, to check your organic traffic, bounce rate, and user engagement metrics. These data will help you understand how users interact with your platform and where to make improvements.

Google Analytics

You should also conduct A/B testing for your landing pages and content to determine which are the most engaging to users.

AB testing

Conclusion

Becoming the best crypto trading platform in a competitive market can be a challenge. However, if you have a sound SEO strategy, this is achievable. You will need to optimise your website’s technical structure, create valuable content and build backlinks. 

SEO can help you increase your visibility, credibility, and user engagement. If you want to improve or incorporate your SEO strategies into your marketing campaign, contact us at Blokpoint. Reach out today to get started.

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