18 Jan, 2023

How to Promote Your Crypto Project Using SEO and Google Ads

How to promote your crypto project using SEO and PPC

The world of crypto is constantly evolving, making it a challenging yet rewarding space to be in.

One of the best ways to gain visibility and success in this industry is by utilising both SEO and Google Ads strategies.

SEO and Google Ads are two different digital marketing strategies that can be used to promote your website and drive traffic to it. SEO is focused on improving a website’s organic search ranking to increase visibility and provide long-term results.  Meanwhile, Google Ads is a paid advertising strategy that can quickly drive targeted traffic. Whilst SEO and Google Ads have different goals and methods, both can be used to increase online traffic, leads, and conversion rates. 

First, let us take a look at how to promote your crypto project using SEO. Search engine optimisation is the process of optimising your website’s content and metadata to improve your site’s online ranking and visibility. 

As an SEO agency, Blokpoint understands the importance of promoting your crypto project in a way that reaches your target audience and drives results. By working with us, you can take advantage of our expertise and knowledge of the following SEO and Google Ads tasks. 

1. Identify your target audience.

Before you start promoting your crypto project, it is essential to identify who you are trying to reach. This will help you tailor your marketing efforts to the specific needs and interests of your target audience. To increase the chances of attracting and converting leads, consider identifying your target audience using specific factors, such as:

  • Demographics
  • Locations
  • Interests


Identifying your target audience is crucial for a crypto project promotion. By understanding the demographics, locations, and interests of your target audience, you can customise your marketing efforts to reach and convert leads.   

2. Find and use the keywords relevant to your project.

Keywords are the terms people use when searching for information online. You can increase the chances of your project being discovered by your target audience by including the relevant keywords in your website and marketing materials.

In crypto marketing, you should focus on targeting the keywords that pertain to your specific project, including your:

  • Crypto products and services    
  • Whitepaper
  • Use case
  • Technology
  • Team members behind the project   


3. Optimise your website using Crypto SEO.

Once you have identified your target audience and relevant keywords, it is time to optimise your website for both users and search engines. This involves a variety of tactics, such as:

  • Optimising your website’s structure and content
  • Building high-quality backlinks
  • Increasing the speed and usability of your site

In SEO, there are two types of optimisations. The first is on-page optimisation which includes creating high-quality content that targets the specific needs and interests of your target audience. You will also need to optimise your website’s title tags and meta descriptions with relevant keywords.

The second is off-page SEO, in which link-building is one of its main components. Building high-quality backlinks from reputable sources can help improve your crypto site’s domain authority and online search rankings. 

For example, you obtain a mention in a well-respected crypto news outlet or if a respected figure in the crypto community links to your site. This can have a big impact on your search results visibility. Nevertheless, link-building should be done organically. Avoid buying links or using any black hat techniques, as it may harm your rankings in the long run.     

A crypto SEO specialist, such as Blokpoint, can help you implement these tactics and improve your website’s search engine ranking.

4. Use landing pages to attract and convert leads.

Landing pages are standalone web pages created specifically for marketing or advertising campaigns. They are designed to convert visitors into leads by providing information about your project and a clear call-to-action. In addition, your landing pages can also collect contact information from interested leads.   

5. Create a compelling ad copy.

Your Google Ads  are placed on the search engine result pages. You will also pay a fee each time one of your ads is clicked.

A Google Ads campaign is intended to reach a specific audience and drive your website traffic. This provides you with another channel to reach potential investors, customers, and other interested parties.  

The key here is to make sure your Google Ads campaign is properly targeting your desired audience, using advanced target options, such as demographics, interests, and behaviours, 

Your Google Ads will need a compelling and relevant ad copy to entice people to click and learn more about your project. At Blokpoint, we can help you craft effective ad copy that resonates with your target audience.

6. Write a guest post on reputable crypto publications.

Guest posting involves writing and publishing an article on someone else’s website or blog. Writing guest posts on reputable crypto publications can increase your project’s visibility and credibility. It can also attract more traffic to your website. 

As crypto SEO specialists, we can help you identify relevant publications and write high-quality guest posts that showcase your expertise and knowledge.   

Use social media 

It is also worth noting that social media platforms like Twitter, Reddit, and Telegram can be a great way to promote your crypto project and engage with your community. You can use these channels to create buzz and drive up your website traffic, and amplify your SEO and Google Ads efforts. 

For instance, you can share educational and informative content and attract potential investors, traders, and other parties who may not find your project organically. Moreover, engaging your community by answering their questions can help build trust and increase their likelihood of investing in your project. 

It is essential to monitor your website analytics to ensure your SEO and paid ads efforts are paying off. At Blokpoint, we make use of powerful and sophisticated tools to provide insights into the: 

  • Behaviour of your website visitors 
  • Where they came from
  • What pages they viewed
  • How long they stayed
  • And what can be done to increase conversions


SEO and Google Ads are powerful tools for promoting your crypto project. By utilising both strategies and monitoring the results, you can reach your target audience and turn them into leads and customers.

At Blokpoint, we understand the challenges of promoting a crypto project in an industry that is constantly evolving. Our expertise in SEO and paid ads strategies can help you increase visibility and drive traffic to your project’s website.

Contact us today to learn more about how we can help reach your target audience and achieve your marketing goals.


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