13 Jan, 2023

The Best Crypto Marketing Strategies for Your Project

The best crypto marketing strategies for your project

A crypto project’s success often depends on its community marketing. Whilst crypto and blockchain are popular; they are still new concepts. For this reason, it is essential to develop a community of targeted customers whilst launching your project. 

How can you build a strong community?

First, you will need crypto marketing strategies aimed at attracting and engaging your target audience. 

You can also provide your target market with something valuable to entice them to join your community. Your offer will depend on your brand and what your typical crypto customers consider as beneficial.

Meanwhile, if your project is receiving negative reviews instead of positive ones, you need a marketing strategy for rebuilding trust and repairing your reputation. 

Here are our favourite marketing strategies:  

1. Optimise the website to suit your crypto project

Websites are essential for your crypto project, and setting up one should be your priority before implementing other strategies. Whether the website exists or you must create a new one, it should have the following elements.

  • Images that can entice and engage visitors
  • A clear description of your project roadmap and its value proposition
  • Accurate and updated contact details, including your social media links
  • An FAQ that can answer all the questions of hesitant customers
  • Call to actions for prospects to use and interact with your project

Your website can function as a hub for all relevant information about your crypto project. It will hold the things your audience needs to know about your brand.

Typically, your website should have a pleasing design and intuitive navigation controls. Nevertheless, you can enhance your crypto site further by using any of these technologies.

  • Artificial intelligence (AI)
  • Augmented reality (AR)
  • Virtual reality (VR)

At the same time, you need to update your site if its:

  • Difficult to navigate
  • Non-responsive
  • Slow loading
  • Outdated

2. Hire a Crypto SEO specialist

Promoting a crypto project is a challenging task. However, hiring a crypto SEO agency, such as Blokpoint, can make your digital marketing campaign much easier. Our specialised knowledge enables us to use your customer demographics and crypto industry trends to help rank your project on Google.

We have worked with other crypto projects and understand the digital landscape of your marketing environment and what you need to stand out. At Blokpoint, we offer:

  • Specialised and expert SEO crypto services
  • Finding and connecting the right customers to your project  
  • Using reliable data and analytics to evaluate your current marketing strategy

SEO specialist’s can provide invaluable services that contribute to the success of your project.

3. Participate in online community forums

Crypto topics are increasingly popular online and often have online communities dedicated to their discussion. You can find these groups on platforms such as Reddit. They are the perfect places for marketing your crypto projects due to the following reasons.

  • It’s an opportunity to develop your online presence, credibility, and authority
  • You can connect organically with your target customers
  • You can network with other crypto brands or professionals
  • You will understand how the crypto community feels, their common pains, and trending topics

It is essential that you engage the members of the online community since they can help you promote your crypto product. Only post on threads or topics related to your project to avoid alienating your community. 

You can start by posting a question on the online forums and then interacting with the members who respond. Alternatively, you can be the one to:

  • Responds to the questions
  • Start conversations
  • Engage in friendly debates
  • Share your industry knowledge

4. Reach out to online publishers

Online publishers can help in marketing your crypto project. You can collaborate with a public relations agency or a crypto SEO specialist to help promote your project.

At Blokpoint, we can assist you in choosing the specific publications that can target your audience with the appropriate content.

5. Make use of Google Ads

Your crypto project can also benefit from Google Ads or paid online advertising. 

You can use a paid ad campaign to spread your content to your target audience and can convert them to leads or customers. There are several types of ads where you can promote your crypto product, such as:

  • Banner ads
  • Display ads
  • Video Ads

However, paid ad campaigns do require substantial resources and work in the creation and monitoring. At Blokpoint, we have the expertise and experience to run paid ads for crypto projects. We can make your ad content:

  • Customer-centric
  • Attractive and engaging to your target customers

Paid ads can also provide your crypto brand with flexibility in terms of amount spent and maximum daily budget. This ensures that the paid ads remain affordable.

6. Reach out to your audience and engage them directly

This is a personalised tactic where you can engage your potential customers. Nevertheless, this will require considerable effort and resources. Consider these points should you choose this approach.

  • What are the best platforms for sending messages to your audience?
  • How can you personalise the messages you send?
  • How to combine your value proposition and crypto project features in a single message?

You can also add these other marketing tactics to your current strategies

  • Email marketing
  • Reputation management
  • Social media marketing
  • Affiliate marketing
  • Online chat platforms
  • Crypto influencer marketing


Whilst you have more than one marketing option available to your crypto project. Crypto SEO can serve as your primary marketing approach for obtaining the trust and wallet of your potential customers. You can complement SEO with other marketing tactics to build your project’s reputation within your target audience and industry.

Your crypto marketing campaign will require effort, skills, and experience to make it sustainable. We at Blokpoint can help you in planning and implementing your crypto SEO strategies. You can always reach out to us whenever you need help with your SEO campaign.


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