Blockchain Google Ads

Leverage the power of Google Ads to propel your blockchain project to new heights.

At Blokpoint, our expertise lies in guiding you through Google Ads. Your blockchain project deserves optimal exposure, and we’re committed to ensuring its success.

What is Blockchain Google Ads?

Are you ready to propel your blockchain projects into the limelight? We’re here to leverage Google Ads to ignite a dynamic transformation for your ventures. Our approach ensures they shine vibrantly, utilising targeted Google Ads strategies to engage your ideal audience effectively.

With our approach, you’ll witness an exponential surge in the reach and adoption of your blockchain project. We’ve harnessed the potency of Google Ads, explicitly tailored to the unique dynamics of Blockchain technology, ensuring your message resonates with precision to the right audience.

These ads feature on both search result pages and across Google’s expansive online network, spanning YouTube, Gmail, and numerous websites and apps.

Google Ads offer high accessibility for diverse projects, including but not limited to:

  • Cryptocurrency coin trusts
  • Virtual asset service providers
  • Digital asset service providers
  • Digital currency platforms

You also retain complete control over your ad spend budget, and timing without any imposed minimum spending requirements. 

Running Google Ads for your blockchain project proves to be a cost-effective and potent complement to your traditional marketing efforts. This synergy empowers you to generate more high-quality traffic and valuable leads for your website instantly, fostering the growth and success of your project.

Ready to embark on your paid advertising journey? It all starts with you.

Google’s Updated Advertising Policies for Cryptocurrency and Blockchain

Navigating Compliance:

United State:

Google has updated its policies only to allow crypto-related advertisements from Money Services Businesses registered with the Financial Crimes Enforcement Network (FinCEN) or those recognised as federal or state-chartered banks. For instance, a financial services provider in the crypto space must meet stringent regulatory standards before using crypto ads.

United Kingdom:

In order to run Google Ads for crypto-related products/services within the UK, you must register with the Financial Conduct Authority(FCA).

Key Requirements for Advertisers:

To advertise cryptocurrency exchanges and wallets, you must:

  • Be registered with your country’s relevant financial authority and have the required licence, if any. Adhere to all applicable – national and local laws.
  • Ensure your ads and landing pages fully comply with Google Ads policies, maintaining the integrity and safety of your campaigns.

Verification Process:

The policy introduces a thorough Cryptocurrency Exchange and wallet verification process. This requires advertisers to provide legal documentation for their business and personal identification, aligning with Google’s commitment to security and transparency.

Restrictions to Be Aware Of:

  • Ads comparing or aggregating issuers of cryptocurrencies are not allowed.
  • Advertisers offering cryptocurrency coin or initial coin offerings (ICOs), the buying, selling, and trading of cryptocurrencies or related products, or DeFi trading protocols are prohibited from using Google Ads.

Blokpoint’s Role in Your Advertising Journey

Ensuring Eligibility and Compliance:

Our team at Blokpoint works diligently to ensure that your business, whether it’s a virtual asset service provider or a digital asset service provider, meets the necessary criteria set by financial regulatory authorities. 

We’re here to support your compliance and advertising success whether you’re seeking a financial brokering services licence, a crypto custody business licence, or need to navigate the requirements of a financial services regulatory authority, such as the Securities and Exchange Commission (US) or the Financial Conduct Authority (UK).

Protecting Your Business and Customers:

Google’s balanced policy framework aims to open legitimate avenues for digital currency businesses to market their services while protecting consumers from scams and unauthorised financial activities. Blokpoint embraces this approach, providing expert guidance to ensure your advertising efforts are successful, responsible, and secure.

Partner with Blokpoint to navigate the complexities of Google’s advertising policies for cryptocurrency and blockchain projects. Let us help you leverage these opportunities safely and effectively, ensuring your business thrives in the digital economy.

How to Market Your Blockchain Project with Google Ads

Your success in running highly effective digital ads depends on understanding your audience. Whether your goals are marketing or business-related, pinpointing your target market and the terms they use to find blockchain products or services similar to yours is crucial.

You can confidently launch your Google Ads campaign with a deep understanding of your prospects.

At Blokpoint, we understand that your passion lies in your project and you’d rather spend your time and energy on what truly excites you. That’s why we’re enthusiastic about handling the intricate nuances of Google Ads on your behalf, allowing you to focus on the projects that ignite your passion.

Crafting compelling ads involves a multifaceted process. Our marketing specialists undertake various tasks and strategies to ensure your target users can easily discover you. These strategies include:

  • Leveraging Data-Driven Insights
  • Creating Compelling Visuals
  • Optimising Keywords
  • Crafting Conversion-Oriented Content
  • Selecting the Right Ad Type
  • Implementing Display and Remarketing Strategies
  • Conducting A/B Testing and Optimisation

Google Ads may include:

Keyword Research

Unlocking the potential of your target audience’s needs, preferences, and intent through keyword targeting is paramount. We ensure your ad campaigns resonate with the right individuals by leveraging data-driven keywords, resulting in increased engagement and conversions.

Competitor Ads Analysis 

Understanding what works in your niche allows you to identify opportunities and tailor your ads for maximum impact. Leverage your competitors’ insights to position your project effectively in the market.

Content Optimisation 

Crafting compelling ad content transcends mere words; it’s about narrating your project’s unique and captivating story. With well-optimised content, you seize your audience’s attention while persuading them to take the desired action, ensuring your project’s value shines through in every ad.

Types of Google Ads 

Navigating the diverse landscape of ads is crucial for effectively showcasing your project. Whether opting for Search Ads, Display Ads, Video Ads, Shopping Ads, or App Ads, selecting the appropriate format is essential to aligning your campaign with your objectives and reaching your audience where they are most engaged.

Display and Remarketing Ads 

Display ads facilitate visual engagement with potential customers across websites and apps. Remarketing ads reel in users who have previously visited your site back into your project’s orbit. By employing these ad types adeptly, you ensure your project remains in the spotlight and drives higher conversion rates.

The Types of Google Ads and Paid Search Options

Digital Ads provides many advertising options customised to suit your goals and budget.

Search Ads 

Boost your project’s visibility by featuring prominently in Google search results for relevant keywords.

Display Ads 

Disseminate your project’s message across websites, applications, and YouTube videos within Google’s expansive network.

Video Ads 

Captivate your audience with compelling video content on YouTube and partner sites.

Shopping Ads 

Present your blockchain products directly within Google Search, grabbing the attention of potential buyers.

App Ads 

Stimulate app installations and in-app actions via ads, ensuring accessibility to your project for all users.              

Importance of Google Ads

Ads are your gateway to this dynamic landscape, shaping the digital frontier. With specialised ads, ventures like yours gain a distinct advantage in the journey to be discovered and recognised by those actively seeking your offerings. This results in a strategic allocation of your budget, empowering you to:

  • Enhance Brand Awareness
  • Establish Trust and Credibility
  • Drive More Conversions
  • Outperform the Competition
  • Maximise Return on Investment (ROI)

Why Hire Blokpoint?

With our specialised expertise, we remain at the forefront, ensuring your project leverages the latest trends and innovations. Our track record speaks volumes, showcasing our ability to consistently deliver outstanding results for projects through meticulously targeted digital advertising campaigns.

Recognising the uniqueness of every project, we tailor our strategies to align with your goals and audience perfectly. Committed to data-driven decision-making, we continuously refine your campaigns for maximum effectiveness, providing tangible and transparent results that offer complete visibility into your project’s success.

Ready to embark on a transformative journey for your project? Let’s connect today to explore how Google Ads can propel your project to new heights.

Unlock Business Success with Google Ads Today!

Ready to witness the transformative impact of blockchain ads on your project? Request for a free proposal. Start getting results. 

Reach out to us now to embark on a journey towards advertising success in the digital era.