20 Nov, 2023

Making Connections: How to Boost Authority with Offsite Crypto SEO

Market your crypto business

In cryptocurrency and blockchain, authority is the linchpin separating leaders from their followers. It’s the trust users place in your insights and their confidence in your expertise. Being a credible voice helps you influence trends, shape discussions, and leave a lasting mark on the industry.

Now, let’s talk about Offsite Crypto SEO. You’ve taken the first step and optimised your website. Nevertheless, genuine authority extends beyond your domain. Offsite SEO, acknowledged by Google and other search engines, involves strategies implemented outside your website to enhance its online authority and visibility. This includes building quality backlinks from reputable sources, social media signals, and other external factors contributing to a comprehensive and effective SEO strategy.

As we navigate the strategies and tactics in this blog, remember this: authority is earned, and the journey starts with making the right connections.

Offsite SEO Factors

Guest Blogging 

Guest blogging is akin to a strategic dance, a choreographed routine that propels you into the limelight by showcasing your expertise, unique insights, and unmistakable voice. Through this process, you build your website’s authority by crafting quality content for another website that both sends authority to your website via links, and sends users from another domain to your website, a factor that Google recognises. This directly contributes to your credibility and influence within your industry. Consider the following: 


  • Identify the big players in the crypto blogging arena. Look for blogs with a substantial following, active engagement, and a track record of quality content.
  • Choose a blog that caters to your audience, whether you’re into DeFi, NFTs, or the latest blockchain tech.
  • Look beyond the surface. Check domain authority, engagement on social media, and the general vibe of the blog’s community. You want to be where the action is.
  • Stroll through their existing guest posts, assessing their quality and resonance with the audience. Additionally, check the site’s spam score to maintain a reputable standing, providing a reliable blueprint for effective guest blogging strategies.
  • Your pitch is your golden ticket. Be concise, be clear, and showcase what makes you the perfect fit. Highlight your expertise and suggest a few topic ideas to show you mean business.

Tips for Writing High-Quality Guest Posts 

Make them remember you with these following tips.

1. Know Your Audience 

Before you start typing away, understand the audience you’re writing for. Tailor your content to match their level of expertise and interests.

2. Originality Matters 

Bring something new to the table. Be original, whether it’s a fresh perspective, a unique case study, or a groundbreaking analysis.

3. Keep It Actionable 

Your readers should walk away with actionable insights. Provide solutions to problems, offer tangible advice, and make your content a resource they’ll want to bookmark.

4. Show, Don’t Tell 

Use examples, case studies, and real-world scenarios. Cryptocurrency is a dynamic space – let your content reflect that.

5. Master the Art of Engagement 

Encourage discussion. Pose questions, respond to comments, and be present in the aftermath of your post. The more engaged your audience, the more authority you’ll amass.

Guest blogging is a journey. The more quality guest posts you deliver, the more authority you accrue.

Guest Blogging

Social Media Engagement 

When you engage in discussions on Twitter, Reddit, and Telegram platforms, you’re not just participating but sculpting your authority. Fostering social media engagement by sharing insights, connecting with your audience, and getting your brand mentioned online generates social signals. These signals, recognised by search engines like Google, contribute to a multi-faceted offsite approach, amplifying your website authority and strengthening your online presence.

Reddit discussions

Tips for Effective Engagement

  • Crypto moves at the speed of light, and so should your responses. Be prompt, relevant, and part of the real-time conversation.
  • Make each post count instead of bombarding your audience with a barrage of posts. Craft your messages thoughtfully – every word should pack a punch.
  • Use hashtags strategically. They’re more than trends; they’re your ticket to being discovered by a wider audience. Nevertheless, keep it relevant – no one likes a hashtag spammer.
  • Engage with them. Respond to their tweets, share your thoughts, and build a genuine connection. 
  • Stir the pot. Ask questions that ignite discussions. It’s not about getting answers; it’s about positioning yourself as someone who sparks meaningful conversations.

The Authenticity Factor: Because Robots Don’t Influence

Authenticity is your golden ticket in a space flooded with bots and automated responses. Be yourself – whether you’re on Twitter, Reddit, or Telegram. Your audience can smell a pre-programmed response a mile away. Authenticity isn’t a trend; it’s a timeless strategy.

Importance of Authentic Contributions: Rise Above the Noise

  • Crypto discussions are rife with “I agree” responses. Be the one who goes beyond agreement. Add value to the conversation. Disagree, but respectfully if needed – it’s about contributing, not conforming.
  • Nothing beats real-world experience. Share your successes, your failures, and the lessons you’ve learned along the crypto journey.
  • Everyone’s at a different stage in their crypto journey. Educate without condescension. Simplify complex concepts, share resources, and be a helpful guide in the crypto wilderness.

Social media engagement in the crypto realm is your amplifier – use it wisely, and you’ll resonate with an audience that matters. Make your voice heard on Twitter, Reddit, and Telegram like the crypto influencer you’re destined to be. 

Influencer Partnerships 

Think of collaborating with crypto influencers as borrowing credibility, tapping into a dedicated audience, and amplifying your message through a trusted voice. This influencer partnership acts as a shortcut to trust and a direct route to the hearts of your target audience, significantly boosting your website authority in the process.

Finding and Approaching Influencers

Whether it’s YouTube stars, Twitter gurus, or Instagram mavens – pick the ones who resonate with your message. You should also:

  • Look beyond the follower count and dive into engagement metrics. Are their followers actively participating, or is it a ghost town? Quality over quantity, always.
  • Ensure the influencer’s niche aligns with your brand. If you’re into NFTs, collaborating with a DeFi expert might not yield the best results.
  • Before approaching, understand their style, audience, and previous partnerships. A personalised approach shows you’ve done your homework and are genuinely interested.

Approach Like a Pro: Seal the Deal

Your pitch should highlight your value to the influencer and vice versa. It’s not just about what they can do for you but also what you can do for them. Remember to:

  • Mention why you admire their work and think the collaboration would be a match made in crypto heaven.
  • Showcase how the collaboration benefits both parties. It’s a partnership, not a one-sided deal. Be transparent and emphasise the win-win nature.

Influencers invest time and effort in building their brand. If you want quality, be prepared to compensate them fairly. It’s an investment, not an expense.

Content Marketing 

In a space flooded with information, your content must stand out. Whether solving a problem, offering unique insights, or simplifying complex concepts – every piece of content should leave a lasting impression. 

Engaging in content marketing that consistently delivers value sets your website apart and aligns with the criteria that Google and other search engines value, establishing it as an authority in your industry and potentially improving its visibility in search results.

You can use these diverse content formats to cater to every palette.

1. Blog Posts

Craft in-depth, informative blog posts that showcase your expertise. Focus on providing actionable insights and less on keywords.

2. Videos 

Whether it’s explainer videos, interviews, or tutorials, leverage the power of video to engage your audience on platforms like YouTube.

3. Podcasts 

Dive into discussions, share your thoughts, and connect with your audience on platforms like Spotify or Apple Podcasts.

4. Infographics 

The visual storyteller. Simplify complex concepts and data through visually appealing infographics. Perfect for sharing on social media and beyond.

Promoting Content Effectively: Be Where Your Audience Is

  • Share your content across platforms. Craft engaging captions, use eye-catching visuals, and participate in relevant discussions.
  • Build a dedicated audience through newsletters. Keep your subscribers in the loop with your latest content, insights, and updates.
  • Collaborate with influencers to amplify your reach. Whether through guest appearances on podcasts or co-created content, influencers can be your content distribution powerhouse.
  • Optimise your content for search engines. Use relevant keywords, create compelling meta descriptions, and build a strong internal linking structure.
  • If you have the budget, consider paid promotion on platforms like Google Ads or social media. Target your audience based on demographics, interests, and behaviours.

The Content Marketing Game Plan: Your Roadmap to Authority

Creating content is about creating an experience for your audience. Craft content that educates, entertains, and empowers. Remember:

1. Consistency is Key 

Consistent builds momentum, whether it’s weekly blog posts, monthly podcasts, or daily tweets. Establish a content calendar and stick to it.

2. Know Your Audience 

Understand who you’re speaking to. Tailor your content to address your target audience’s pain points, interests, and knowledge levels.

3. Interactive Content 

Encourage engagement. Your content’s polls, quizzes, and interactive elements keep your audience involved.

4. Repurpose Your Content 

One piece of content can take on various forms. Turn a blog post into a podcast episode, create video snippets for social media, or compile insights into an infographic.

Online Forums and Communities 

Why bother? Because it matters. Here’s why:

  • Forums are ground zero for real-time information. Stay ahead of the curve with discussions on the latest trends, market movements, and emerging technologies.
  • Connect with like-minded individuals, industry experts, and potential collaborators. Networking in the crypto space is often the gateway to new opportunities.
  • Contribute to discussions by offering solutions to problems. Besides showcasing your knowledge, you can be a valuable resource.

Some key platforms where the Crypto talks happen include Bitcointalk, Reddit’s crypto subreddits and Telegram groups.

The Golden Rule: Offer Value or Go Home

Participating in forums is about contributing value. Here’s how:

  • Anyone can share an opinion and stand out by providing insights backed by data, experience, or in-depth analysis.
  • If someone has a question and you have the answer, share it. Be the go-to person for valuable information; your authority will naturally rise.
  • The crypto space can be intense, with differing opinions. Disagree respectfully, avoid trolling, and focus on building constructive conversations.

The Crypto Forum Playbook: Strategies for Success

  • Consistency is key. Set aside dedicated time for forum participation, whether daily, weekly, or monthly.
  • On forums like Bitcointalk, you can create a signature with a link to your website or project. Use it wisely to increase your visibility.
  • Knowledge is power. Stay updated on industry news, trends, and developments to contribute meaningfully to discussions. 
  • Be yourself. Authenticity cuts through the noise and helps you connect with other forum members more deeply.

Dive into the discussions, offer value, and watch as your authority in the crypto space takes centre stage. Ready to make your mark? The forums await.

Press Releases

Press releases can establish your authority in the fast-paced world of cryptocurrency. Here’s why they matter:

  • A well-crafted press release adds a layer of credibility to your brand. It’s a formal announcement that the crypto community takes seriously.
  • Press releases get picked up by news outlets, blogs, and other media platforms. This surge in visibility can catapult your brand into the spotlight and attract attention from a broader audience.
  • Being featured in reputable news sources through press releases is an implicit endorsement of your authority in the crypto space. It’s like having the giants of the industry vouch for you.
Crypto Press Releases

Crafting and Distributing Crypto Press Releases The Playbook

  • Get to the point. Journalists and readers don’t have time for fluff. Clearly articulate the first few paragraphs’ who, what, when, where, and why.
  • Your headline should be a magnet. Make it concise, attention-grabbing, and relevant to the crypto space.
  • Including quotes adds a human touch and makes your press release more engaging. Use quotes from key stakeholders, experts, or influencers associated with your project.
  • If you have impressive statistics or data, incorporate them. Numbers add credibility and substance to your announcement.

Distributing Your Press Release: Beyond the Basics

  • Platforms like PR Newswire, Business Wire, and GlobeNewswire are trusted names in the industry. They have wide distribution networks, ensuring your press release reaches relevant audiences.
  • Don’t just rely on general news distribution. Identify and reach out to crypto-specific news outlets, blogs, and websites. Tailor your distribution to reach the audience that matters most.
  • Release your press at strategic times – not during a major news event or on weekends. Aim for weekdays, preferably in the morning, for maximum impact.
  • Share your press release on your social media channels. Engage with your audience, respond to comments, and make your announcement a conversation starter.

Reputable Press Release Distribution Services: Your Launchpad

  • PR Newswire is a global giant with a vast distribution network. It offers comprehensive distribution options and analytics to track the impact of your release.
  • Business Wire is known for its wide reach and ability to target specific industries. Business Wire is trusted by businesses globally for its reliable distribution services.
  • GlobeNewswire is a user-friendly platform distributed to various financial and media outlets. It’s a go-to choice for many businesses seeking to amplify their announcements.

Press releases in the crypto space are your artillery for establishing authority. Craft them strategically, distribute them wisely, and watch as your brand becomes synonymous with credibility in the crypto cosmos.

Backlink Building

Backlink Building is about strategically weaving a web of authority that Google can’t ignore. Let’s get straight to the tactics that matter.

Backlinks aren’t just about making your site look popular – they’re the backbone of SEO and authority building in the crypto arena. Here’s why they’re crucial:

1. SEO Rocket Fuel

Backlinks signal to search engines that your content is valuable and trustworthy. The more reputable sites link to you, the higher your site climbs in search engine results.


2. Authority Endorsement 

Backlinks from authoritative crypto sources are like gold stars on your report card. They signify that the big players in the industry vouch for your content, elevating your authority in the eyes of search engines and users.

The Holy Grail: Backlinks from Authoritative Crypto Sources

Quality matters more than quantity regarding backlinks. A link from a reputable crypto news outlet or an industry expert holds more weight than numerous links from random websites. Aim for links from relevant, authoritative sources to boost credibility and gain traction in the crypto community.

Diversify your backlink sources by seeking links from news sites, blogs, forums, and social media. This signals to search engines that your content is relevant across the digital spectrum.

Ethical and Effective Backlink Building Strategies: The Playbook

Your content is your greatest asset. Craft content that’s informative, unique, and shareable. The kind of content others naturally want to link to. You should also: 

  • Contribute high-quality content to authoritative crypto blogs. In your byline, include a link back to your site.
  • Find broken links on authoritative crypto sites and suggest your content as a replacement. It’s a win-win – you help them fix a problem and get a valuable link.
  • Engage with influencers in the crypto space. They will likely share and link to your content when they find value. Genuine connections lead to powerful backlinks.
  • Share your insights, and naturally, to forums, social media groups, and online communities. This can encourage others to link to your valuable contributions.
  • Ask for a link when appropriate, especially if your crypto project or content gets mentioned in the press or online.

Online Directories 

Getting your website listed in crypto directories isn’t a throwback to the internet of the past; it’s a strategic move with tangible benefits. These directories enhance your visibility within the crypto community and potentially improve your website’s recognition by search engines like Google.

  • When your website is listed, it becomes discoverable by individuals actively seeking crypto-related services, projects, or information.
  • Quality directories provide backlinks to your site. This contributes to your overall backlink profile and nudges your SEO rankings in the right direction.
  • Crypto directories often cater to specific niches within the industry. Getting listed lets you target a relevant audience interested in your offer. 

Some crypto directories you can get a listing for your crypto products include CoinGecko and CoinMarketCap.

How to Maximise Your Directory Listing

Getting listed in crypto directories isn’t a one-and-done deal. It’s an ongoing strategy. Regularly update your information, explore new directories, and leverage their visibility to enhance your online presence. You should:

  • Treat your directory profile like a mini-website. Use high-quality images, craft a compelling description, and ensure all relevant information is current.
  • Select categories that accurately represent your project. This ensures that users exploring specific niches can easily find you.
  • Incorporate relevant keywords in your listing. Consider what users might search for when looking for a project like yours.
  • Some directories offer additional features like sponsored listings or premium profiles. Consider these options for increased visibility.
  • Regularly check and update your directory listings. Accurate information builds trust with users and search engines.

Podcasts and Webinars 

Hosting or participating in crypto-related podcasts and webinars is more about being on the airwaves. Engage in meaningful conversations that can catapult your authority to new heights. 

How to Make the Most of Podcasts and Webinars

Whether you’re hosting or participating, bring unique insights to the table. Share your experiences, predictions, and actionable advice. Be the voice people turn to for crypto wisdom. You should also:

  • Invite influencers or experts as guests or participants. Their presence adds credibility and attracts their followers to your content.
  • Actively promote your podcast episodes and webinar recordings on social media, your website, and through email newsletters to maximise visibility.
  • Leverage the interactive nature of webinars. Encourage questions, polls, and discussions. Engaging with your audience enhances the experience and builds a community around your content.

Podcasts and webinars are more than channels for information; they’re platforms for connection. It’s about forging a relationship with your audience and establishing yourself as a go-to figure in the crypto space.


Attending crypto conferences, meetups, and events helps you rub elbows with the game-changers in the industry. 

The Goldmine of Relationships: Crypto Events

1. Conferences 

Conferences like Consensus, Blockchain Summit, and Devcon gather the industry’s who’s who. Attend, listen, and make your mark.

2. Meetups 

Local or global gatherings like Bitcoin Meetup or Ethereum Meetup offer a more intimate setting for meaningful connections.

3. Hackathons 

Participate in crypto hackathons like ETHGlobal or Hacker Noon to showcase your skills and form bonds with fellow participants.

Maximising Your Networking Impact

Besides collecting business cards, focus on deepening a few meaningful connections. You should also:

  • Listen more than you talk. Understand the challenges others are facing and offer genuine solutions or insights.
  • Reach out to the people you connect with. Share insights, express gratitude for their time, and explore ways to collaborate. 
  • Be the host of the party. Hosting meetups or smaller events around specific topics can position you as a leader in your niche and attract valuable connections.

In the crypto world, getting lost in the sea of technologies and tokens is easy, but at its core, it’s about people. Networking is your bridge to the people who can accelerate your growth, provide mentorship, or become lifelong collaborators.

PR and Outreach 

Working with crypto-focused PR agencies is more than getting your name out there; it’s about securing a front-row seat in the headlines. Here’s why it’s a game-changer:

  • PR agencies have the connections to get your crypto project featured in top-tier media outlets, industry blogs, and influential newsletters. It’s a direct path to a broader audience.
  • Being featured in reputable publications through PR efforts adds a layer of credibility to your brand. It’s not just self-promotion; it’s an endorsement from trusted voices in the industry.
  • PR professionals know how to craft a narrative. They help you communicate your story, milestones, and innovations in a way that resonates with your target audience and the broader crypto community.

How to Maximise PR and Outreach Impact

Define your PR goals clearly, whether announcing a product launch, securing partnerships, or sharing industry insights. Crafting a compelling narrative highlighting your achievements is essential for grabbing media attention.

Coordinate PR efforts with industry events, conferences, or major announcements to strategically amplify their impact.

In PR, building relationships is key. Connect with crypto journalists, providing valuable insights that may lead to future stories.

PR isn’t a luxury; it’s a strategic necessity. It’s about curating your narrative, securing media coverage, and ensuring your voice is heard amid the crypto chatter.


Establishing authority is crucial, and offsite SEO is your guide to achieving this status. Whether it’s guest blogging, engaging in podcasts, collaborating with influencers, or managing PR efforts, each strategy propels you towards dominance in the crypto space.

At Blokpoint, we’re more than an agency – your trusted partners in the crypto realm. We offer a valuable asset with our expertise in SEO and Google Ads. Whether you’re launching a new project, promoting a product, or aiming to boost your online presence, we have the tools and strategies to elevate your crypto venture.

Embark on your journey to crypto supremacy now. Don’t face the complexities alone – let Blokpoint be your guiding light. Reach out, and together, we’ll navigate the path to authority, visibility, and success in the ever-evolving crypto world.


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