4 May, 2023

Link Building for Crypto SEO: Tips, Techniques, and Best Practices

Link Building for Crypto SEO

Getting your crypto project to the top of Google’s search results is essential for success. One of the ways to achieve this is by building high quality links. These links act as “votes of confidence”  from other websites. However, let’s be real, acquiring high quality links to your crypto project can be tougher than HODLing during a bear market. 

That’s where link building for crypto SEO comes in – it’s one of the most effective strategies in your arsenal to attract referral traffic, increase the value of your crypto website, and boost its organic search engine ranking.

Link building vs rank

It’s often not easy to use paid channels to advertise your crypto project due to legal restrictions on major digital platforms, which is why relying on organic traffic is crucial. Therefore, SEO remains an effective lead-generation channel that caters to both search engines and users.

Many crypto projects are successful with SEO and marketing affiliate programs. However, they often struggle with boosting authority through crypto link building, because let’s face it, it’s harder than explaining blockchain to your grandma. 

But, with the right crypto SEO link building techniques, you can improve your project’s ranking on search results, resulting in greater online exposure and more visitors and users. So, let’s get those links built and combat the negative effects of sponsored ad limitations together!

Proven link building strategies for Crypto websites

Creating quality backlinks can be tough if you don’t know the ins and outs of link building. Nevertheless, we have some proven link-building tips that will help enhance the credibility of your crypto website.    

1. Create high-quality and shareable content.

Do you want to boost your crypto website’s authority? Create outstanding content that’s worth sharing! If your readers find your content valuable, they’ll spread the word. You may even obtain backlinks from reputable sources, such as universities and government bodies.

2. Accept and write guest blogs.

Guest blogging is like a first date – you find a platform related to your crypto project that shares the same interests. Pitch your article to the owner and hope they’ll say yes. 

However, with a little charm and some impressive crypto knowledge, you can increase your chances of success. 

You can go old-school and research websites manually or use our specialised services, but make sure the guest post is informative and engaging enough to leave a lasting impression.

3. Ask for link insertions.

You can ask website owners to insert your links into their existing content. Link insertion spices up your existing content with relevant external links. Not only will it enhance the reader’s experience, but it’ll also attract traffic to your crypto project without having to create new content. Get ready to insert links like a pro!

4. Send outreach to authoritative sites.

Outreach is like networking in the world of link building. You reach out to authoritative websites and blogs in your niche to acquire high-quality backlinks. However, instead of awkward small talk and exchanging business cards, you’re pitching your website and hoping for a backlink. Make sure to bring your A-game and show them why your crypto site is worth linking to.   

5. Join crowd marketing.

You can say crowd marketing is an effective hack for obtaining backlinks without having to beg webmasters or online publishers. It’s a technique where you contact your target users and directly promote your project, except you’re collecting backlinks from:

  • Forums
  • Review sites
  • Comments

Give the best representation of your crypto project and start crowd marketing like a pro!

6. Find any unlinked brand mentions.

Have other websites mentioned your crypto project without crediting you? Then it’s time to put on your detective hat and track down those unlinked brand mentions. Similar to the blockchain, every mention is connected, and you don’t want any broken links. You can use brand monitoring tools to stay on top of your crypto project’s online presence. 

7. Share your content via social bookmarking.

Social bookmarking is similar to sharing your favourite crypto memes with your friends. By posting content to specific websites, such as Reddit, or Tumblr, you can reach a wider audience and contribute to the crypto community. Make sure that you’re providing solid information and not a sales pitch. Provide your users with relevant data and they will bookmark you, resulting in extra backlinks. 

8. Make use of digital public relations.

Employ public relations techniques, such as press releases and media outreach to attract quality editorial links that lead back to your website. Use them as your own spotlights in the crypto world.

9. Find and fix broken links.

By locating broken links, contacting the website owners, and offering your crypto site as an alternative, you can improve the user experience and avoid steering visitors to any inactive pages.

Broken Links

10. Work with influencers.

You can establish relationships with prominent figures to endorse your crypto brand. They can act as your crypto celebrity to endorse your brand and obtain backlinks from their audience. 

11. Use affiliate programs.

You can use and treat these affiliate programs as your crypto sales team. Placing links to your crypto site on third-party websites can expose your project to a wider audience and establish your reputation in the crypto industry. 

Crypto link building steps

Building links to your crypto project can be a tricky task, but these steps can put you on your way to success.

1. Competitor research

You can do some detective work on your competitors and use tools, such as Ahrefs to:

  • Understand their link building tactics.
  • Who’s linking to them?
  • What kind of content are they producing?

2. Keyword research

This research will help you figure out the best keywords that will both deliver your site to the relevant target audience, and entice interest in your crypto project. It can be your crystal ball into your users’ minds.

3. Strategy development and implementation

Once you’ve got your research down it’s time to develop your strategy and put it into action. Also, don’t forget – personalisation is key! Your emails should be unique and tailored to each publisher. No one wants to be hit with a spammy, cookie-cutter email.   

4. Prospect selection process

Finally, it’s time to select your prospects. However, don’t go picking any old website! Make sure you’re considering important factors, such as:

  • Domain authority
  • Online traffic
  • Spam score
  • Referring domains

Online tools, such as Moz can help you determine whether a website is worth prospecting or not.

Moz authority


Crypto link building is a vital aspect of your crypto project’s digital marketing strategy. Using these effective link building techniques can improve your project’s SEO, brand awareness, and reputation. 

At Blokpoint, our team of seasoned crypto and blockchain SEO specialists can provide the guidance and support you need to ensure success. Don’t hesitate to contact us today and let us help you take your crypto project to the next level. 


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