Case Studies
We’ve helped many projects of all shapes and sizes to grow with the use of Digital Marketing, here are just a handful of examples.
Average results we achieve in Less Than 5 Months
%
Increase in Goal Conversions
%
Increase in Search Visibility
%
Increase in Engagement
%
Increase in Conversion Rate
We can happily say they’ve become an invaluable part of our team. They’ve gained a 360 degree understanding of our business’ purpose, as well as its goals and strategy.
Overview
Nurses.co.uk is a nursing jobs & careers site which provides nursing and care professionals with jobs, courses, and advice. It is the UK’s number one nursing jobs and careers site, and it has a thriving community of nurses, midwives, care assistants, and other care professionals who share their wisdom and advice.
Approach
The client came to us looking to dramatically increase the number of nursing candidate applications and registrations they received via the website, utilising Google Ads for quick exposure.
During the initial discussion, we highlighted the most valuable sectors for the client before creating specific campaigns, ad groups and adverts, which allowed us to effectively target each sector and demographic with targeted messaging.
Results
135%
Increase in click through rate
106%
Increase in clicks
56%
Increase in conversion rate
Overview
MEVA are a global manufacturer of sustainable, efficient and more safe concrete formwork products. Although MEVA was recognised as a worldwide leader in their market, their search exposure on Google was low.
Approach
Before our start, the client had moved from having separate websites for each major territory to having a single global website. During the process, they had lost a significant amount of valuable organic presence, which needed building back up.
Over time our team worked on all SEO factors; however, our initial focus was on fixing past domain migration issues, producing targeted landing pages, and improving topical relevance and domain authority.
Results
400%
Increase in keywords ranked 1-5.
2369
Rank position improvements.
1st
Market share on Google has grown hugely and is now 1st
Overview
Encon Associates is a sustainable buildings consultancy specialising in delivering planning conditions, building regulations, and BREEAM compliance requirements.
Approach
Encon came to us to improve their national visibility and increase the number of enquiries they receive monthly without breaking the bank.
We began by creating national advertising campaigns focused around their key services to gain immediate visibility and retargeting display campaigns to catch users who didn’t immediately convert.
After running campaigns for Encon, we have far exceeded the initial goals set for the advertising campaign.
Results
1600%
Increase in conversions
50%
Reduction in average cost per click
811%
Increase in conversion rate
Overview
Mandeville Recruitment Group is one of the UK’s leading consultancies, specialising in retail, hospitality, and sales recruitment. Despite being a prominent name in the recruitment industry, Mandeville came to us to increase their monthly enquiries and boost their online visibility.
Approach
As this client is in a highly competitive sector, we created campaigns targeted both to their local and national areas. This enabled us to improve their local prominence and gain enquiries in a less competitive environment whilst increasing their visibility and success nationally without putting ‘all eggs in one basket’.
Results
173%
Increase in conversions
9.32%
Conversion rate
Overview
Fenston & Cromwell supplies and installs high-end lifts in the UK. They offer a range of lifts for both residential and commercial use, and their products are designed to be both stylish and functional. Fenston & Cromwell provides a complete end-to-end service, from consultation to installation and maintenance.
Approach
Fenston & Cromwell joined us to increase visibility and enquiries. Being a niche industry, we started by identifying the top searched queries that would be beneficial to target. To increase the likelihood of both clicks and conversions, we outlined the key benefits and USPs of the business’s offering, which we included in our persuasive ad content.
.
Results
1950%
Increase in conversions
95%
Decrease in cost per acquisition
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.
Overview
Henderson Connellan is a family-run estate agency with offices in Corby, Kettering, Market Harborough and Wellingborough. They have been established for over 40 years and have a wealth of experience in the property market.
Approach
With several locations within the UK, our primary goal was to increase exposure and visibility locally whilst bypassing the difficulties of beating the likes of Right Move etc.
We created Display and Search campaigns split out by location to ensure we could target and optimise based on the individual needs of each area. Each ad was given local-specific content to increase appeal and click-through rates.
Results
153%
Increase in conversion rate
47%
Decrease in cost per acquisition
27%
Increase in click through rate
Overview
Healthcarejobs.ie is a website that lists nursing, medical and healthcare jobs in Ireland. They provide a searchable database of jobs and tools to help them create and manage their profiles. For employers, Healthcarejobs.ie offers a variety of advertising options to help them reach suitable candidates.
Approach
The client approached us looking to increase candidate applications. We began our work by creating target candidate profiles to help us reach the right audiences and gain the most valuable and relevant applications. This gave us the information we needed to develop specific and focused ads for each health sector that the client services.
Results
53%
Increase in conversions
4247%
Increase in visibility
39%
Increase in click through rate
Overview
Primo Umbrella provides cloud-based umbrella company software that automates everything from timesheets to payroll and auto-enrolment. It’s a powerful tool for businesses that are required to manage contractor payroll and benefits promptly and efficiently.
Approach
We aimed to increase the enquiries and demo requests they received via their website. The client’s market demands high cost-per-clicks, so to help manage budget spending effectively, we focused on Search and Display campaigns for only their most valuable service.
With the positive performance of the ads campaign, we later expanded to include their secondary services.
Results
633%
Increase in conversions
74%
Decrease in cost per acquisition
379%
Increase in conversion rate
Recent SEO Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
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