SEO Promotion Guide for Your Crypto Podcast

The crypto podcasts niche is booming, with more creators joining the conversation every day. Nevertheless, how do you ensure that your podcast stands out from the crowd? The answer lies in SEO. It is your secret weapon for attracting more listeners and growing your audience.

Imagine seeing your podcast episodes appear at the top of search results. That’s the power of SEO, and this guide will show you exactly how to achieve it.

After reading this guide, you will have a complete roadmap for optimising your crypto podcast for search engines and listeners.

Why Use SEO to Promote Your Crypto Podcast?

SEO is a necessity for creators in competitive niches, especially crypto. Here’s why:

• SEO helps your podcast reach the right audience, which is people actively searching for the topics you discuss.
• Optimised content improves your rankings on search engines and podcast directories, increasing your discoverability.
• Unlike paid ads, SEO delivers sustainable traffic over time, giving your podcast a steady flow of new listeners.

SEO Strategies for Your Crypto Podcast Website

1. General SEO Advice

A poorly optimised website can hinder the success of your podcast. You need to ensure your site:

• Has a clean layout, clear categories, and intuitive menus.
• Is optimised for fast load times and mobile responsiveness—Google prioritises these factors in rankings.
• Is secure to build trust with both search engines and users, and to avoid penalties.

2. Keyword Research

Identify the right terms to attract the listeners interested in your niche.

E-BOOK

Demystifying Crypto
Advertising Regulations

Learn how to stay compliant and navigate the complex world of crypto advertising regulations.

Download e-book

• Google Keyword Planner and other similar tools can help you find the trending keywords in crypto.
• Longer, more specific phrases, such as “best crypto podcast for beginners”, have less competition and attract niche audiences.
• Stay updated on emerging crypto topics to keep your content relevant.

3. Website Optimisation

A well-structured website will please both your users and search engines.

• Use clear headings and subheadings to make your content scannable.
• Compress images and videos – use caching plugins to reduce loading times.
• Connect related content to keep users engaged and improve SEO.

4. Repurpose Your Crypto Content

Maximise the value of your podcast episodes by turning them into additional content.

• Summarise video episodes into detailed blogs with added keywords.
• Embed audio clips or videos into blog posts to keep your audience engaged.
• Present your complex topics as infographics to attract more backlinks and shares.

SEO for Individual Podcast Episodes

1. Keyword Research for Episodes

Each episode should target specific keywords related to its topic.

• Be Specific. Instead of broad terms like “crypto trading,” use “crypto trading strategies for 2024.”
• You can use phrases such as “How to diversify your crypto portfolio” to reflect user intent and improve engagement.

2. Optimise Your Titles

Your episode titles are your first impression. Make them count.

• Use engaging titles like “Crypto Trends You Can’t Ignore in 2024” to grab attention.
• Include Keywords. For instance, place your primary keywords at the start of your title for better rankings.

3. Writing Compelling Descriptions

Descriptions are crucial for SEO and user engagement.

• Add details by adding an episode summary, key points, and relevant keywords.
• Use timestamps to help your listeners go through your content easily.

4. Guest Appearances and Backlinks

Guests bring fresh perspectives and networking opportunities.

• Build Backlinks by encouraging your guests to link to your episodes on their platforms.
• Cross-promote by engaging your guests’ audience.

Optimise Your Podcast Titles and Descriptions for SEO

You can create SEO-friendly titles and descriptions without compromising your creativity. Here’s how to strike the balance:

• Be click-worthy by using words like “essential,” “guide,” or “best” to spark curiosity.
• Integrate Keywords naturally and avoid stuffing keywords. Keep the flow natural and coherent.
• Use storytelling within titles such as “How I Doubled My Crypto Portfolio in 6 Months” to engage your listeners.

Boosting SEO with Transcriptions and Show Notes

1. Transcriptions

Transcribe your episodes to make your content accessible to search engines and broader audiences.

• Rank for Keywords since transcriptions allow search engines to crawl your content.
• Improve your transcript’s accessibility to attract listeners who prefer reading over listening.

2. Show Notes

Use show notes to summarise your episodes and attract more traffic.

• Include the show’s highlights by mentioning the key topics and guest names to appeal to search intent.
• Add the links to resources mentioned in the episode for added SEO value.

Build Backlinks and Guest Appearances

Building authority in the crypto niche requires strong backlinks and collaborations.

• Offer guest spots to industry leaders who can share your podcast.
• List your podcast on platforms like Spotify, Apple Podcasts, and Google Podcasts.

Promoting Your Podcast on Social Media for SEO Benefits

Social media indirectly supports your SEO efforts by driving traffic and engagement.

• Post episode updates and share regularly on platforms like Twitter and LinkedIn.
• Ask questions or create polls to spark conversations and encourage engagement.
• Repurpose your content. For instance, you can share audiograms or quotes to capture attention.

Conclusion

Standing out in a sea of crypto podcasts is no small feat. Fortunately, with a solid SEO strategy, it’s entirely achievable. Optimising your website and episodes will contribute to your podcast’s success.

There are countless ways to promote your podcast. Nevertheless, you need to be consistent and understand your audience. These strategies will improve your podcast’s popularity and build a loyal listener base.

Let Blokpoint help you achieve your goals. With our proven techniques, your podcast will gain the visibility it deserves. Reach out today and start your journey to podcasting success!